Blu Ivy Group

MARCH 28, 2024

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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Blu Ivy Group

AUGUST 19, 2021

In today’s candidate-driven job market , employers have to play their cards right when communicating what they have to offer. This is why more and more companies are saying goodbye to traditional recruiting methods and adopting more progressive strategies that will give them a competitive advantage. . strategies ?and?

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Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

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Blu Ivy Group

SEPTEMBER 18, 2023

Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.

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Blu Ivy Group

JUNE 21, 2022

Certainly, there would be rewards, I figured — but I imagined that such a transition might leave me stressed out, overburdened with work, and without the same sense of belonging I enjoyed working for a global asset management company. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture.

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Blu Ivy Group

APRIL 24, 2024

Leslie emphasizes the significance of creating a workplace where employees feel their contributions are acknowledged and valued, a sentiment echoed in the company’s culture and EVP. The episode also dives into the partnership between HR and marketing, highlighting the importance of storytelling in employer branding.

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Blu Ivy Group

MARCH 14, 2024

We’ve been reading the headlines and economic reports over the last few years and now is the time for organizations to refresh, relook, and invest in their employer brand strategy and recruitment marketing strategies. From the headlines: Over 700,000 skilled tradespeople are expected to retire by 2028.

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Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

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Blu Ivy Group

APRIL 11, 2024

The layoff wave has disproportionately impacted women and underrepresented groups, further exacerbating concerns about DEIB’s prioritization. Especially after many companies have been more intentional about recruiting a diversity of people to their organization. appeared first on Blu Ivy Group.

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Blu Ivy Group

FEBRUARY 22, 2024

With over 25 years of experience in HR, Mark is a seasoned veteran in the field, and his insights into creating a people-first culture are nothing short of revolutionary. Listen to S01E03 – People First Cultures Wajax, an iconic Canadian company with a history spanning over 165 years, is at the forefront of an organizational transformation.

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Blu Ivy Group

FEBRUARY 15, 2024

Designed for the leader’s lens, the EBCI allows you to track your employer brand & culture impact and elevate your strategic decision-making using real-time analytics. Our clients understand that their employer brand is a framework designed to impact and drive profitable growth for their business.

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Blu Ivy Group

JULY 28, 2022

This foundational message is the most cost-effective way for businesses to provide employees with the sense of stability and direction that they most crave in a time of change — ultimately powering the kind of employee impact necessary for companies to navigate through times of uncertainty. Blu Ivy Group. Involve your leadership team.

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Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture. What do you love about the culture at Blu Ivy?

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Blu Ivy Group

APRIL 10, 2023

That’s why it’s important for companies to not only attract top talent but also retain them by offering something more than just a paycheck. An EVP is a promise that a company makes to its employees in exchange for their contributions. This is where an Employee Value Proposition (EVP) comes in.

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Blu Ivy Group

JUNE 21, 2023

Through brand ambassadors, the positive image and unique aspects of the organization’s employment experience are amplified, attracting talent that aligns with the company’s values and culture. This broader reach and positive perception can also lead to an increased talent pool and better recruitment outcomes.

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Blu Ivy Group

FEBRUARY 8, 2024

It not only attracts top talent but also plays a pivotal role in increasing employee engagement, fostering pride and loyalty, and serves as the cornerstone for creating a high-performance culture. That’s where analytics becomes our guiding force.

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Blu Ivy Group

DECEMBER 20, 2021

And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitment marketing campaign and shouldn’t expand your social channels. . In such a crowded field, it’s hard for companies to differentiate themselves and break through the noise. Competition over talent is the fiercest we have ever seen.

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Blu Ivy Group

JULY 29, 2021

In fact, McKinsey reports that “two out of five companies globally are expanding their investments in DEI programs even as they make budget cuts elsewhere.” . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. appeared first on Blu Ivy Group.

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Blu Ivy Group

MARCH 8, 2022

The practice of sharing business strategies, goals, and cultural values to employees has always been an essential component of high-performing, people-first cultures. A consistent practice of open and clear employee communication is the foundation that high-performing remote workplace structures are built upon.

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Blu Ivy Group

FEBRUARY 9, 2022

To improve cross-functional collaboration, make sure that overarching goals and department goals are shared across the entire company. Remote and hybrid work have emphasized the cracks that silos can cause in the foundation of a company culture. The post Dismantling the Silo Mentality appeared first on Blu Ivy Group.

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Blu Ivy Group

NOVEMBER 16, 2023

Cultivating Company Culture and Employer Brand Reinforcing Company Culture Your workplace culture is a pivotal component of your employer brand. The physical office space embodies your company’s values, mission, and vision. “Company Culture and Employer Brand: A Symbiotic Relationship.”

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Blu Ivy Group

SEPTEMBER 16, 2021

For most companies, successful mergers and acquisitions center around aspiration: the new channels to be opened, the new revenue streams to be developed, the new efficiencies to be gained. For employees navigating these kinds of organizational shifts, working together across divergent cultures, practices and values isn’t easy.

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Blu Ivy Group

AUGUST 26, 2021

With the possibility of a Great Resignation looming, they’re reevaluating how they think about employee experience, and are rededicating themselves to building morale through culture improvements and a better understanding of employee needs. . About Us . For inquiries, please contact sparker@bluivygroup.com. .

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Blu Ivy Group

AUGUST 5, 2022

With a looming recession, inflation, war in Europe, and supply chain issues (to name a few considerations), companies are exercising caution around their decisions. That’s one of the things that we strive to maintain in our company culture. How to market your employer brand. Get in touch with Blu Ivy Group today.

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Blu Ivy Group

MAY 20, 2021

We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitment marketing. About Us .

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Blu Ivy Group

NOVEMBER 17, 2022

By my first day of work as a new Bluube, I had already received emails from my new manager, company executives, and some of my new colleagues had reached out with kind messages and requested to join my network on LinkedIn. Like most company orientations, we reviewed the company history, mission, vision, values, and core service offerings.

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Blu Ivy Group

AUGUST 12, 2021

But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . An employer brand is a combination of how the market, current employees, and potential employees view the company. So what’s the solution? Why Startups Need to Prioritize Their Employer Brand .

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Blu Ivy Group

OCTOBER 20, 2021

Pick moments that align with your company culture. For example, maybe you work at a tech company that has developed software that could have been in the original Star Wars movie – a story that was all about doing good, friendship, and adventure. . Let’s say the movie’s themes align seamlessly with your company principles.

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Blu Ivy Group

APRIL 18, 2023

Attracting Talent: Use the EVP to update your company LinkedIn page, career site, and job descriptions. Consider the moments that matter in the employee experience and think of opportunities to change the way you onboard, manage performance, and reward your employees. Does your EVP show up in internal job and career marketing?

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Blu Ivy Group

OCTOBER 4, 2023

Every company, regardless of sector, has a unique and inspiring story. A truly Human-Centred EVP is more than a strategy or words on a page – it is a strategic, comprehensive, and a deep-seated part of the organization’s culture. With renewed pride and buy-in you can move towards company-wide communication.

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Blu Ivy Group

JUNE 29, 2022

For many jobseekers, viewing your organization’s job posting will be the first in-depth interaction that they will have with your company. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for. Western Canada.

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Blu Ivy Group

APRIL 19, 2022

The caveat of an aspirational-leaning culture is that for your people to trust and believe your vision, they must experience and be a part of the changing culture. Closing the gap between current and aspirational cultures requires a far greater effort beyond just talk. Robert Johnson , Director Employer Brand and Culture Blog.

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Blu Ivy Group

JANUARY 26, 2022

If you’re responsible for recruitment marketing, consider joining forces with the professionals responsible for employee experience and change management. Labor shortages are transforming the way companies recruit and retain talent, and eager employers are boosting compensation. Global Employer Brand Trends of 2021.

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Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performance cultures.

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Blu Ivy Group

AUGUST 10, 2023

Research by organizations like McKinsey and Deloitte has shown that cultural alignment is critical for achieving financial targets post-merger. Companies that focus on cultural integration are more likely to meet their financial goals and achieve synergies.

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Blu Ivy Group

JUNE 17, 2021

Historically, most organizations have invested in Employer Branding primarily as part of external Talent Attraction efforts — marketing the company to potential candidates who fit a target profile. . Many of these workers are feeling dissatisfied with how they’ve been cared for by their companies during this challenging time.

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Blu Ivy Group

NOVEMBER 19, 2021

For employer branding professionals, it can be hard to gain access to significant company resources without a clear data narrative explaining campaigns’ success. In the coming years, we expect to see a number of advances in data collection and technology tools that will give company teams a clear view of what’s working and what’s not.

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