Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!).

Global Employer Brand and Diversity Recruitment Strategy at Amgen

Your HR Buddy

can go on an on when I think of the Amgen‘s Employer Brand. They recently launched their Diversity recruiting activation (In My Code – [link] which I am so intrigued by. Bringing your employees stories to life is authentic content marketing at its best.

9 Winning Employer Brand Marketing Strategies


Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Employer Review Sites. Strategies to use. Employer Review Sites.

Why a Strong Employer Brand Means Everything in Healthcare Recruitment

And this means that for some less well-known employers or lower ranked healthcare facilities, finding suitable candidates who are willing to apply is an extremely difficult task.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk


If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

A Complete List of Employer Branding Strategies for Job Descriptions


Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. Employer Branding on Job Descriptions vs Company Career Page.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

What is Employment Branding?

HR Daily Advisor

Most employers want to be known for being a good place to work, but it takes active management to drive this perception both internally and externally. This is where employment branding comes in. Have you heard of employment branding?

Breaking Down the Challenges of Employer Branding for Government Contractors

Stories Incorporated HR

Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. But, employee stories are still what your candidates are after, and it’s still the best strategy despite these challenges.

Employer Branding Strategies Conference 2018: Most Valuable Tweets


The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.

4 Eye-Opening Insights About Employer Branding


The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

The Importance of Diversity in Healthcare Recruitment

No matter where you are in the world, the chances are the healthcare professionals in your local hospital are homogenous as a group. That’s to say, for the most part, they have a lot in common.

5 Elements Candidates Want To See In Your Employer Brand


Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. Diversity / Culture .

Be Real About Diversity and Your Employer Brand


Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. Diversity isn’t just checking off the boxes.

Employer Branding to Attract Talent


Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

11 simple steps to improve your employer branding


A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. Here are 11 simple steps you can take to develop a strong employer brand. .

How to improve your employer brand


Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. How companies build strong brands.

Employer Branding 101: How to Attract Millennials?


When it comes to hiring, that spells out a new reality for employers. To prevent your talent pipeline from drying up, you need to adopt new-age strategies. One avenue to explore that can drastically improve your status as a millennial magnet is employer branding.

Launching an Employer Brand Partner Search


These are all sentiments I’ve heard clients use when they were trying to build an employer brand for their organization. Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). When done right, it’s a strategy, not a project. There are a number of key things to consider when building an employer brand. Order to chaos. A 10,000 piece puzzle. Moving mountains. Herding cats.

SpamBrands: Is there really any difference between Employment Brands?

The Tim Sackett Project

I have a belief that 9 out of 10 employment brands are exactly the same. Meaning, if you were to really go out and ask candidates to give you specific differences between employment brands, they wouldn’t be able to tell brands apart. EB #1 only hires the best talent, treats their employees with dignity and respect, values diversity, has a fun work environment, and really listens to their employees. Our brand is just like that brand, but better!

The Stories Countdown: The Best Recruitment Marketing and Employer Branding Content of 2018

Stories Incorporated HR

Each one of our clients has a distinct culture, unique set of challenges, and different employer branding priorities. Great employer branding content should be repurposed to fit several different platforms and different contexts. We love our work.

7 elements companies can’t fake about their employer brand


A popular topic for a while now - many organisations are beginning to understand and capitalise on the benefits of creating and nurturing a strong employer brand. Here are 7 elements of employer branding that simply can’t be faked: 1. Talent brand. Diversity.

Build Your Employment Brand


I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Let’s look at some of these touch points and consider ways you can use them to shape your employment brand. Smart employers showcase their employees’ volunteer efforts (e.g.,

Why Demystifying Employer Brand is Do or Die


Ask four of your colleagues this question: “What is our employer brand?” Ambiguity about what your employer brand is, why it matters, and what it means if you get it wrong can spell disaster in terms of your organization’s ability to attract and retain the right talent now and into the future. The new report reveals how high-performance organizations are creating and promoting a strong, authentic employer brand to achieve competitive advantage.

5 Reasons to Use Talent Mapping in Your Business Growth Strategy

Businesses grow and so too do their employees but why does mapping out the talent at your disposal have any bearing on your growth strategy? We’ve all heard the adage that a company’s greatest asset is its workforce and most people would agree; this is absolutely true.

11 powerful and immediate ways to improve your employer brand


As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Employer advocacy.

How Netflix and Starbucks Are Leading the Way with Employer Branding


Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. .

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

Nextwave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work. Employer Branding Talent Acqusition

Weaving Diversity and Inclusion into Your Employer Brand


Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The Business Case for Diversity and Inclusion Portland State University recently found that companies with more diversity programs had higher innovation results.

#Teamexaqueo’s Top 10 Employer Brand Insights of 2017


As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. CULTURE, EVP AND EMPLOYER BRAND: EXPLAINING IT LIKE A TWO-YEAR OLD With the help of literally hundreds of experts, learn the simplest way to understand the differences between culture, EVP and employer brand. S HOULD YOUR BRAND BE FAMILY FRIENDLY? WHAT DOES ELON MUSK HAVE TO DO WITH EMPLOYER BRANDING?

Social Media Employer Brand Strategy: Dos and Don'ts

Cielo HR Leader

When it comes to promoting your employer brand, if you’re not already in the social media game, you’re falling behind. Social media not only will bolster your brand, it also attracts talent and enhances the candidate experience – but only if it’s used the right way. A faulty social media brand strategy will be at best ineffective and could even hurt your brand. Participants are prompted but ultimately have control over how they promote the brand.

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand


A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent.

Why Now Is the Time to Map Your Graduate Programs for 2020

As the end of the year approaches and company departments wind down for the holiday season, now is the time for the savvy recruiter to get a head-start on preparations for 2020. And we’re not just talking about hitting the ground running on January 1st, we’re planning much farther ahead.

Challenges in Healthcare Recruitment

Hiring for the healthcare industry is one of the most challenging and stressful tasks a recruiter can undertake.

The Global Shortage of Healthcare Talent and What You Can Do About It

It’s no secret that there’s a shortage of qualified talent in the healthcare industry. According to the World Health Organization (WHO) there will be a shortfall of about 18 million healthcare workers across the globe by 2030.

How Companies are Using LinkedIn Carousel Ads to Build Their Employer Brand

Linkedin Talent Blog

Because of that, companies looking to build their employer brand can use visual storytelling to stand out from the crowd. Philips , Enterprise , and Star TV all know the value of a strong employer brand. Star TV Network tells a compelling employer brand story.

10 Strategies for Recruiting In a Highly Competitive Job Market

HR Bartender

(Editor’s Note: Today’s post is brought to you by Alongside , a company that bridges the communication gaps to create a better hiring experience for both employers and job seekers. However, forty-nine percent (49%) of HR pros cited competition from other employers as part of the challenge.