Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. Strengthen your Employer Brand, as an award validates the important work you’re doing.

Introducing Our Employer Branding and Engagement Professional Certification!

Blu Ivy Group

Looking for a way to support your people, your organization, and upgrade your skills in employer branding and employee engagement? We are thrilled to announce the launch of our Employer Branding and Engagement Professional Certification (EBEP)! “We


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Creating your Employer Brand Architecture

Blu Ivy Group

As we’ve explored over the last few weeks in this series, there are several components that contribute to developing and maintaining your organization’s Employer Brand. A strong Employer Brand amplifies engagement, reduces turnover, and propels productivity and purpose.

Setting the Foundation – Why Employer Branding and Engagement?

Blu Ivy Group

“If the reputation of a company’s products and services is its face, the talent brand is its heart and soul” – Hank Stringer & Rusty Rueff. Having a solid, well thought out and specific Employer Brand will make your existing employees proud that they are a part of your organization and will entice your potential talent pool to join this environment. Your EVP should describe what makes you stand out as an employer, and what makes you a great place to work.

How To Recruit More Women Into Your Workforce

Speaker: Jeanette Leeds, Talent Acquisition Expert | Business Leader | Tech Entrepreneur

In this session, Jeanette Leeds, Talent Acquisition Expert, Business Leader, and Tech Entrepreneur will teach you about the latest talent acquisition solutions to support your gender-diversity hiring journey.

Your Dealership’s Checklist for Building a Strong Employment Brand


A strong employment brand can help your dealership stand out from the competition and attract top candidates in today’s competitive job market. Your employment brand can even help you reach quality candidates who might not have otherwise been looking for a job – 84% of candidates would consider leaving their current company if another company with an excellent reputation or brand offered them a job. A Consistent Brand Message.

Making the Most of Employment Branding

HR Daily Advisor

Yesterday we heard from Dr. John Sullivan, professor, author, corporate speaker, and advisor, concerning employment branding. Q: What role do you think alumni programs play in a branding program? A: Well, I call them “brand ambassadors.” Want to learn more about employment branding? Start on Friday, October 2, 2015, with a new interactive webinar— Employment Branding: 8 Secrets to Unlocking Your Organization’s Branding Success!

HR Certification Trends: An Interview with the CEO of HRCI


One of the most popular posts I’ve written all year was dedicated to the HR certification decision facing today’s HR pros. I decided to take it a step further and reach out to some people to discuss the behind-the-scenes pieces of the HR certification world. Today’s interview is with Amy Dufrane, CEO of the Human Resources Certification Institute. Maintaining the rigor and relevancy of our certifications and exams is job #1 at HRCI and is an ongoing process.

Why Dealership Employees Are Critical to the Car Buying Journey


Maintain a Strong Dealership Employment Brand. Part of the reason for this is, many dealerships lack a strong – or any – employment brand. To build and maintain a strong employment brand, make sure you clearly highlight the benefits your dealership has to offer employees – including vacation time, certification reimbursement, a tool allowance for service technicians, and more.

Does Your Company Walk the Talk? More Results of Our Employment Branding Survey

HR Daily Advisor

Yesterday’s Advisor presented some findings of BLR’s Employment Branding Survey; today, we share further results from the study, including the most successful branding actions taken by respondents, and how they monitor external branding. 391 participants responded to the Employment Branding Survey, conducted in June 2015. Keeping an Eye on the External Brand. Training Current Employees on Branding. Branding and Top Candidates.

Better Together: How Employer Brand Professionals Can Turn Recruiters into Advocates and Champions

Speaker: James Ellis, Director of Employer Brand, Universum

While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.

8 new techniques to hire and retain military veterans


For example, in a survey of employers by the Edelman global communications firm, only 23% of employers said that they saw veterans as strategic assets for their companies and only a little more than two out of five (43%) said that they are receiving enough veteran applications.

30 Employee Work Anniversary Ideas, Messages, Emails and Certifications

Semos Cloud

30 Employee Work Anniversary Ideas, Messages, Emails and Certifications . Find out how to honor your employees’ years of service with gifts, emails and certificates. Download these editable certificates to congratulate your employees’ their work anniversaries right here.

Best recruitment marketing strategies: Essential SEO tips

Stories Incorporated

She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. Taking a page out of traditional marketing best practices can seriously revitalize your content, recruiting success, and employer brand.



Imagine if all certifications in talent acquisition were in one place. On November 7, the association officially launched its Talent Acquisition Certification Resource Center , a database of nearly all known talent acquisition (TA) certifications. We recently spoke with ATAP’s Executive Director, Ben Gotkin , and Senior Advisor, Gerry Crispin , to learn more about the Talent Acquisition Certification Resource Center.

The Rules Have All Changed: How to Build and Maintain an Employer Brand When No One Is Working in the Same Room

Speaker: James Ellis & Elena Valentine

You may not have realized it before two weeks ago, but so much of our understanding of employer brand is based on the assumption that people tend to work in shared offices, sharing physical space dedicated to the company. But suddenly, we're in a remote world, so how do you maintain your employer brand now? While the rest of the world is thinking about how to work and manage teams within a remote world, your task is harder: How can you create and encourage an employer brand narrative that employees will live, promote and advocate for in this new world of work?

6 Learning Benefit Ideas That Won’t Break the Bank in 2017


Because there is a cost to the employer for this benefit, we ask employees to do the following in exchange for the partial reimbursement: At least once per quarter, write a blog that either reviews a book, or at least references an idea from a relevant book read during that quarter. 4 – Seize the day – get that certification. It’s the end of the year once again.

An Introduction to Talent Research

Blu Ivy Group

How is your employer brand experienced today? What data could you review today that would give you initial feedback on your employer brand strength and opportunities? Employer review sites (Glassdoor, Indeed). Corporate brand guidelines. Employer Branding

Career Coach Spotlight: Natalie

Intoo USA

She holds a master’s in higher education and student affairs with an additional year of coursework in vocational rehabilitation counseling, as well as certifications in professional career coaching, employment interview, resume writing, and assessment administration and interpretation.

How To Make Better First Impressions On Candidates During the Hiring Process

Spark Hire

When you’re looking to promote your employer brand by putting your company’s best foot forward during the job interview process, consider these tips: Clearly state job requirements. Is any formal training or certification required? Maybe the person you went with had a professional certification that made them a more desirable candidate. Employment Branding candidate first impression employment branding hiring process

Employer Branding Maturity Model: Where Do You Stand?

Speaker: James Ellis, Director of Employer Brand, Universum

Now that employer brand is a core element in every company's talent strategy, you might ask yourself: is that all? Looking around, you might see that every company sees, understands and executes its employer brand differently, to the point where it is hard to understand what the appropriate best practices really are. The trick is to understand where your organization is in the Employer Brand Maturity Model first, so you can properly select the next initiative to elevate your own employer brand. Join James Ellis, noted employer brand podcaster, thought leader and consultant, on what the maturity model looks like and how to use it to plan your talent strategy more effectively.

Human Resources Should Care About the Corporate Brand

HR C-Suite

Organizations such as Disney, Southwest Airlines, and Apple have made the corporate brand an underlying key to success. Most recently the Human Resource Certification Institute (HRCI) has launched a new corporate brand strategy. A brand is a promise to customers that a specific level of value, quality and service can be expected. Competitive Value branding corporate brand employer brand HRCI Human Resources Recruit retain

4 Brilliant Companies That Are Doing Content Marketing Right

marenated HR

Buffer is a social media management platform designed to manage accounts, schedule posts, and analyze engagement for different brands and businesses through various social networks such as Facebook, Twitter, Instagram, and LinkedIn. In addition to creating engaging content, they have created an educational and interactive content hub called Inbound.com that provides an excellent opportunity to promote Hubspot’s certifications and partnership programs.

Career Coach Spotlight: Natalie

Intoo USA

She holds a master’s in higher education and student affairs with an additional year of coursework in vocational rehabilitation counseling, as well as certifications in professional career coaching, employment interview, resume writing, and assessment administration and interpretation. Every candidate is different—they have unique needs and varying degrees of readiness for action steps in the employment transition process.

Webinar Recap: How to Turn the #CandidateExperience into an #EmployerBranding Strategy


HRmarketer recently sponsored a webinar on HR.com titled, How to Turn the Candidate Experience into an Employer Branding Strategy. What I love is (a) they make the entire process easy (b) they drive a lot of webinar attendees and (c) they take care of getting your webinar qualified for certification so attendees can get their credits. Grossman will share insights from the CandE data on how to turn the candidate experience into an employer branding strategy.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

Honoring the 2020 Brandon Hall Group Excellence Award-Winners: Best Unique or Innovative Talent Acquisition Program; Best Sourcing & Assessment Strategy; Best Advance in Talent Acquisition Process; Best Advance in Interviewing Strategy; Best Social Talent Acquisition Strategy; Best Recruitment Marketing and Employer Branding Program

Brandon Hall

Honoring the 2020 Brandon Hall Group Excellence Award-Winners: Best Unique or Innovative Talent Acquisition Program; Best Sourcing & Assessment Strategy; Best Advance in Talent Acquisition Process; Best Advance in Interviewing Strategy; Best Social Talent Acquisition Strategy; Best Recruitment Marketing and Employer Branding Program. Improves Many Talent-Acquisition Metrics at ACCO Brands : ACCO Brands’ “Achieve.

How to write a good job description


website, blogs, emails and social media) to ensure brand consistency. Leading with a statement like “candidates with fewer than 5 years of experience won’t be taken into consideration” is an unfriendly way to introduce your job and impacts how all candidates will view your employer brand. Be upfront about non-negotiable requirements, like necessary certifications, driving license and working hours. Posting jobs HR Toolkit Tutorials Employer branding Job advertising

8 Best Practices for Starting an Advocacy Program


Are you thinking about starting a brand or employee advocacy program? And your employees have networks — sometimes big networks — that you’re not reaching through traditional brand channels. Greater trust and credibility: People believe people before they will ever believe a brand. Increased content engagement: Content shared by employees receives 8 TIMES more engagement than content shared by brand channels. Brand Advocacy Employee Advocacy Employer Branding

The Recruiting Reel Episode 11: Is the War for Talent Real?

Spark Hire

I get that there are occasions when you have people in a finite pool of potential employees; they have to have clearances, they have to have a certain certification (IT certification), they have to know how to drive a truck or fly a plane. But, they really can’t go to a real traditional corporate job and are self-employed or are in some other circumstance where they have a lot of flexibility. Is the War for Talent Real?

Internal Mobility: A Talent Management Strategy You Can’t Afford to Overlook

Speaker: Caroline Vernon, Director of Sales and Client Success Leader, CareerArc

Building and supporting a culture where people at all levels are encouraged to—and even expected to—look internally for personal growth and new challenges improves the employer brand and becomes a powerful magnet for the talent market. This focus on career mobility and employee development often results in improved talent attraction and retention, not to mention how it positively affects the bottom line. Join Caroline Vernon, CareerArc Director of Sales and Client Success Leader, to learn her tips to cultivate internal mobility practices with your current workforce and potential new hires.

Are old ways of treating employees coming back?

OmegaHR Solutions

According to Semuels: The assessment process begins with companies filling out an extensive questionnaire about how they are governed, how workers are paid and evaluated, what their mission is, what types of people (women, minorities) they employ, and what sustainability practices they have in place. Then the nonprofit inspects their books and scores them on each category, and if they fail to receive a certain grade, they lose certification.

The Art of Matchmaking Blog Series: Step 3

HR Management

Companies who implement an effective onboarding program during the first three months of new-hire employment experience 31 percent less turnover than those who don’t” Aberdeen Group. With the generation gap between workers heading into retirement and those replacing them, employers who want to win the recruiting and retention game need to understand what millennials look for in a company. All Aboard! Onboarding [on-bohr-ding]—n.

How to write the best job description ever: 6 tips for success


Certification in CRM tools. ”) Applicants who are good on paper may not necessarily succeed in your new role. Likewise, your job ads shouldn’t rule out candidates who may lack some skills or certifications , but could achieve great results. Posting jobs HR Toolkit Tutorials Employer branding Job advertisingYou don’t need to be creative to write the best job ad ever. You just need to be clear and concise.

Auto Dealership Jobs: The True Cost of Service Technician Turnover


High Certification Costs. Between general job training and paying for various certification costs, your dealership invests a significant amount of time and money into each service technician. In some cases, technicians might need even more training and certification depending on the cars your dealership sells and services. To service some luxury vehicles, training and certification costs can reach as high as $18,000. Build a Strong Employment Brand.

Building Trust: A Strategic Approach to Employee Experience

Speaker: Natasha Persad, Co-Founder and CEO of The HRXperts

Delivering a great employee experience is the key to a better customer experience, higher productivity, and greater profitability. Join Natasha Persad, CEO of The HRXperts, and learn the fundamentals of a great employee experience.

Staffing Your Home Health Care Agency: 3 Ways to Prepare for Industry Growth


Maintain a strong employer brand . This can be made possible with a strong employer brand. The goal of your employer brand should be to answer the “What’s in it for me?”