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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. James: And we’re here today to talk about trends and predictions and what you see in 2024.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

In the ever-evolving world of HR, the role of the Chief Human Resources Officer (CHRO) is comparable to navigating a constantly changing landscape. Now, let’s delve into the game-changing realm of employer branding analytics—a puzzle that has left many of us scratching our heads. As a former HR leader, I know the struggle.

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What Is Human Resources?

Analytics in HR

They maximize employee capabilities that will help drive organizational success by identifying the skills gaps, creating L&D programs, and implementing performance management systems. Human Resources Management (HRM) is a systematic approach to managing the company’s workforce to help meet organizational goals.

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Should CHRO’s focus on Employer Brand or Employee Experience?

Blu Ivy Group

Although they are unique terms with their own definitions , the relationship between Employer Branding and Employee Experience a re often misused or misunderstood. An Employer Brand is traditionally considered the perception by talent (internally and externally), of working in your organization.

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How HR Can Create a Comprehensive Talent Strategy

Analytics in HR

The best talent strategies help the organization meet its goals, create a competitive edge, and meet the career development aspirations of present and future talent. An attractive employer brand and EVP (employee value proposition) can help when recruiting external candidates.

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Should CHRO’s focus on Employer Brand or Employee Experience?

Blu Ivy Group

Although they are unique terms with their own definitions , the relationship between Employer Branding and Employee Experience a re often misused or misunderstood. An Employer Brand is traditionally considered the perception by talent (internally and externally), of working in your organization.

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Navigating 2024 HR Priorities: Critical Questions for CHROs

Blu Ivy Group

Being a CHRO can sometimes feel isolating, but it doesn’t have to. Staying ahead of trends is imperative for business success. Let’s explore how the strategic application of Employer Branding is integral to achieving success in each of these crucial areas. Are there untapped aspects we should explore?