What is Employment Branding?

HR Daily Advisor

Most employers want to be known for being a good place to work, but it takes active management to drive this perception both internally and externally. This is where employment branding comes in. Have you heard of employment branding?

Employer Branding Consultant – How To Find One That Gets Results

Blu Ivy Group

How do you find an employer branding consultant that will get you results? Many people call themselves employer branding consultants, but a good one will have expertise in several areas – each of them critical. Make sure that whoever you work with has the required expertise – the success of your employer brand depends on it. Employer branding is core to your entire culture. Employer Branding

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Making the Most of Employment Branding

HR Daily Advisor

Yesterday we heard from Dr. John Sullivan, professor, author, corporate speaker, and advisor, concerning employment branding. Q: What role do you think alumni programs play in a branding program? A: Well, I call them “brand ambassadors.”

9 Reasons your Employer Brand is Failing and 10 Reasons why it Matters


Employer branding isn't a new concept. If, as a business leader, you're still not making efforts to maintain a strong employer brand, then you're damaging your business. Take a quick look online, are your brand stories being shared by your employees on social media?

Un”comp”licating Compensation - Building a Brand People Want to Work for

Speaker: Kathy Steele, CEO, Red Caffeine

Are people your greatest asset? Then fair and transparent compensation and benefits are the way to affirm your organization is dedicated to this pillar of the business. However, having a strategic comp philosophy is only one part of becoming an employer of choice. It is critical to showcase your company culture, establish an employer brand foundation, and modernize your talent strategy. With unemployment levels nearing all-time lows, it’s time to get started and embed your comp practices into a part of your overall employee experience. Join Kathy Steele, an accomplished serial entrepreneur, employer branding expert, and CEO of Inc. 5000 winner Red Caffeine, as she tackles the common business challenge of setting a compensation strategy that aligns with your culture to help you build a brand to attract, engage and retain top talent in a job seeker’s market.

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch


All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Don’t worry, I’m not going to teach you about football, but you’ll see a few correlations as it relates to strengthening your employer brand game.

6 Reasons Why Companies Should Work With An Agency To Refine Their Employer Branding Strategy

Blu Ivy Group

An employer branding strategy is a vital component of a business’ recruitment and retention program. Your employer brand defines what employees’ value most about working for your organization. Why Businesses Need A Strong Employer Brand.

6 Employer Branding Trends For 2019

Blu Ivy Group

2018 was truly explosive for the employer brand industry, really it was the year that we saw the strategy move from an emerging and leading-edge solution, to one that is now adopted by small and large organizations across a variety of industries worldwide.

Lessons from HR Tech: Candidate Transparency, Employer Branding, and the Future of Hiring


The Muse CEO Kathryn Minshew and Dropbox Global Employer Brand Manager Christy Childers join to preview their HR Tech presentation on employer branding through candidate-specific content and why it’s an incredibly effective strategy to attract better, more aligned talent at scale.

iCIMS 64

Blu Ivy Group - Untitled Article

Blu Ivy Group

4 Emerging Trends in Employer Branding for 2020. 2020 is proving to be explosive in the volume of new employers launching Employee Value Propositions and Employer Branding projects. Employer Brand strategy is now focusing more on the employee experience.

Key hiring metrics: Useful benchmarks for tech roles


So, to help you determine how effectively your company hires for tech roles, we’ve created benchmarks of key hiring metrics based on anonymized data from millions of candidates processed in our system. How does your tech recruiting process compare to that of other companies?

Audit Your Recruitment Process Marketing Content to Delight Job Seekers

ExactHire HR Trends

If you don’t have a benchmark from which to grow, your organization will have a tough time figuring out which recruiting content is worth the investment of time and money. alignment with overall employment brand, specific hiring stage focus (e.g.

4 Benchmark Metrics to improve your recruitment performance


Central to this is employer brand. Gone are the days where the onus was solely on the candidates to create the good impression. In an employee-centric environment, with companies vying to attract the best talent , how your organisation is perceived is vital.

What Is An Employee Value Proposition (And Why Do You Need One)?


When it comes to promoting the benefits of a company to the external workforce, we usually bring up words like employer brand or recruitment marketing. Instead of pushing a brand, your EVP should help candidates compare what life in your company would be like versus another offer.

Hiring Demand Is Rising, but HR Budgets Are Rising Even Faster

Criteria Corp

Earlier this week, we put out our 2018 Pre-Employment Testing Benchmark Report which sheds light onto the hiring practices and priorities of companies across all industries. employer brand HR budget investment

Why a Leaky Feedback Loop Could be Sabotaging Your Employer Brand: Lessons from Airbnb, Lyft, Kickstarter +


Hired recently released their annual Global Brand Health Report , a deep dive into which companies tech talent want to work for across 14 major tech hubs, and why. At Square, Amy shared that follower growth on Linkedin is a helpful performance indicator for an employer brand campaign.

What is Recruitment Marketing? And, should you be doing it?


Become their next employer of choice. Now that you’ve identified your benchmarks for your recruitment marketing, it’s time to get started. We’ve outlined 5 critical areas that should be part of any recruitment marketing plan: Identify your employer brand. Without a clearly established employer brand , you won’t be able to attract the high-quality candidates you’re looking for.

Webinar Recap: How to Turn the #CandidateExperience into an #EmployerBranding Strategy


HRmarketer recently sponsored a webinar on HR.com titled, How to Turn the Candidate Experience into an Employer Branding Strategy. Grossman will share insights from the CandE data on how to turn the candidate experience into an employer branding strategy.

The candidate as customer

HR Times

This leverage is making candidates more demanding of employers. What’s more, these interactions have effects that can extend well beyond whether the person ends up in the position advertised, reaching all the way into the company’s brand. The new dynamics of talent acquisition.

The candidate as customer

HR Times

This leverage is making candidates more demanding of employers. What’s more, these interactions have effects that can extend well beyond whether the person ends up in the position advertised, reaching all the way into the company’s brand. The new dynamics of talent acquisition.

In-House Recruitment Expo: Key takeaways from 2018 IHRE at Telford


sources to gather as much information as they can for their potential employers.) Employer branding is not a buzzword; it’s an action plan. There’s no point in identifying your employer brand and defining your core values if you don’t do anything about it.

Comparably: The New Glassdoor Alternative


Comparably CEO Jason Nazar (pictured) answers Rob Kelly’s questions about employer branding, recruitment marketing, Glassdoor alternatives and more. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space.

How to post jobs on Glassdoor


Here’s our complete guide for how to post jobs on Glassdoor, plus advice to strengthen your employer brand through Glassdoor’s capabilities: How does Glassdoor work? For employers, Glassdoor is both a job board and a powerful employer branding tool.

A new operating model for talent acquisition

HR Times

A large retailer was struggling with high employee turnover, a lack of focus on the candidate experience and overall brand/social presence as it tried to raise the level of talent in the organization. Posted by Arthur Mazor and Bill Cleary on December 13, 2016.

Employee happiness is not the same as employee engagement


The result for many organizations has been to approach employee happiness as a benchmark or objective when looking to improve retention or productivity measures. Engaged employees are far more likely to become disengaged if employers only think about making them happy.

A new operating model for talent acquisition

HR Times

A large retailer was struggling with high employee turnover, a lack of focus on the candidate experience and overall brand/social presence as it tried to raise the level of talent in the organization. As this large employer found, technology isn’t enough to elevate a company’s recruiting experience. 1 Talent Acquisition Factbook 2015: Benchmarks and Trends in Spending, Staffing, and Key Recruiting Metrics,” Bersin by Deloitte, WhatWorks Brief, April 2015).

The problem with employee wellness programs


The very idea of requiring employees to meet health benchmarks is a bit sick, and seems gimmicky at companies that need to address toxic workplace culture. Half of employers who offer wellness programs don’t formally evaluate them, according to an employer survey by the RAND Corporation.

IC ROI: 8 (surprising) ways internal communication technology impacts your bottom line


The increased attention and research means we’re now finding more ways to measure and benchmark success. Balancing the control of a consistent, centralized brand with the reality of multiple offices, shops or work locations is often a costly logistical challenge.

How I “Unlearned” to Recruit


The most awkward and tricky information to collect (which actually matters most to employers in the Indian job market) is salary expectations and the notice period of job seekers. This means personality and communication criteria can be assessed by employers before meeting the job seeker.

4 Ways to Make Sure Your Brand Benefits from Outplacement


For example, major employers, including Walmart, Intel, and Bank of America cut 17,500, 12,000, and 8,000 jobs respectively last year. While these brands continue to prosper, grow, and hire, they’re also cutting jobs to stay competitive and profitable.

The State Of Candidate Experience


Lucky for you, this annual benchmark report has grown year over year, revealing results that can help your company improve its recruitment efforts. Employer review sites like Glassdoor continue to be popular resources for both candidates and employers—and today’s candidates value transparency.

Top 4 Reasons Talent Pipelines are A No-Brainer


million people were employed on a full-time basis , and let’s assume every one of them is up for grabs. So, my math tells me that there are quite a few people out there who may one day be on your radar for employment. Think of those millions of people in different stages of employment.

Planning a Layoff? Keep Your Company Culture in Mind


You can download our Guide to Severance and Workforce Transition for tips and benchmarking. Advice for HR company culture employee engagement employer brand HR HR advice HR Professionals Human Resources outplacement outplacement services

Want to Win a CandE Award AND Get Higher Candidate Satisfaction Ratings?

Survale HR

The Talent Board’s CandE Research and Award Program is an amazing annual project for benchmarking candidate experience and recognizing organizations that are providing excellent candidate experiences. Candidate Experience Employer Brand

How to Better Use Employee Stories in Your Recruitment Marketing Strategy


For more insights on recruitment marketing best practices employed by the world’s leading organizations, get a free download of SmashFly’s Recruitment Marketing Report Card for the 2015 Fortune 500. .