The Storytelling Advantage: How to Use Organizational Narratives to Drive Brand Excellence
PoliteMail
AUGUST 15, 2023
And that sensory stimulation creates a bond between the audience and the storyteller. So how do organizations become better storytellers? To achieve more consistency, create brand guidelines—write it all down and share it with everyone in the organization. Facts matter. Stories, on the other hand, are emotionally charged.
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