Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach.

9 Winning Employer Brand Marketing Strategies


Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. In 2017 we wrote a blog post on how to build a killer talent community. In that blog post, we suggest adding an email opt-in on every job description.

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What is Employer Branding and How Can You Manage (and Safeguard) It?


What’s an employer brand? An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Let’s do a deep dive into employer brand. Corporate culture and your employer brand.

Next step for employer brand development: Workplace Diversity


The best examples of employer branding are the ones that paint a compelling, positive picture of the company workplace. Phil's Blog Diversity Employer Branding

11 Videos Show How Diverse Employment Branding & Recruiting Really Is


As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. Employer Brand Video Challenges.

Six elements of a successful employer brand


Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. Here are six elements that you need to consider in order to craft a successful employer brand. .

A Complete List of Employer Branding Strategies for Job Descriptions


Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

How to improve your employer brand


Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. How companies build strong brands.

How to improve your employer brand


Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. See also: What is employer branding ?

Employer Branding to Attract Talent


You are here Home » Blog » Latest Blog Article. Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Here are a few tips and tricks to make an employer brand stronger and attract desired talent.

Be Real About Diversity and Your Employer Brand


Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. Diversity isn’t just checking off the boxes.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog


The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. That gave us a lot more context about the parts of diversity that we hadn’t exactly considered.

5 Elements Candidates Want To See In Your Employer Brand


Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. Diversity / Culture .

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]


There are a ton of great HR/Recruitment blogs. We’ve compiled a list of the top 100 HR blogs by organic traffic they receive via Google and search engines (see Methodology below). Ongig, of course, has its own recruiting blog — you’re reading it right now!

7 elements companies can’t fake about their employer brand


A popular topic for a while now - many organisations are beginning to understand and capitalise on the benefits of creating and nurturing a strong employer brand. Here are 7 elements of employer branding that simply can’t be faked: 1. Talent brand. Diversity.

5 features to include in your Employer Brand


Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? A strong employer brand aligns your business, culture, and reputation. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message. and diversity of teammates. There simply is too much noise.

6 Things To Include in an Employer Branding Video


Employers, including high-profile companies, are realizing that employer branding is key. Many companies are focusing on employer branding videos in the recruitment process. Here are 7 things companies are including in their employer branding video to create a consistent, connected, branded experience: 1. 75% of job seekers consider an employer’s brand before even applying for a job (CareerArc).

11 powerful and immediate ways to improve your employer brand


As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Employer advocacy.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

Nextwave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work. Employer Branding Talent Acqusition



From their people focus and profit sharing ( that’s another blog post for another day ) to vertical integration and global partnerships, they overhauled the business while staying true to their roots. Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand. Be sure to apply from different browsers and devices so you’re capturing a diverse data set.

How Netflix and Starbucks Are Leading the Way with Employer Branding


Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. .

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Internal Branding Goals.

Developing Internal Blogging Teams


So, you've finally decided to execute on a robust employer brand strategy. It's not as risky as you might think Plan.then Execute There are several basic steps that will serve as the foundation of your internal blogging team structure.

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand


A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent. Attract Blo

3 Ways to Include Your Employees in Employer Branding

Linkedin Talent Blog

But the truth is, this won’t necessarily build your employer brand. From the culture and values to employee perspectives, your employer brand needs to clearly communicate what your company offers, and genuinely show the working environment. Employer Brand

Talent and HR News Update: Employer Brand and Employee Engagement


Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. 2) Employers Go Further to Hold Onto Employees from Bloomberg BNA Employers will need to work harder to retain top employees as the labor market tightens, consultants say. News Roundup Blog

How These 10 Companies Are Getting Creative With Employer Branding

Linkedin Talent Blog

If you are an employer branding artist who is working hard to paint the picture of what it’s like to work at your company and are looking for inspiration that you can copy or steal, this post is for you. Employer Brand

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018


Diversity and inclusion. As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. By identifying women who lead teams, functions, and initiatives across the company, you can create diverse panels of women and men united not around an expected topic, but unique commonalities they may share.

How to Create an Inclusive Employment Brand to Attract Women in Automotive


With the automotive industry facing staffing shortages, it’s more important than ever before for dealers to have a strategy in place to attract female and other diverse employees. But the industry still has a long way to go to attract more women and make the workforce more diverse overall.

Engaging Employees in Your Company Purpose: 4 Key Drivers & Why They Matter: Employer Branding Driven by Storytelling (part 4 of 4)

Vignette Agency

This the final blog post in a four-part series about the importance of strengthening employees’ connection to company purpose to drive engagement. Today I’ll wrap up my series by talking about the fourth driver of this critical connection: strong employer branding. An employer brand drives the perception of your company Employer branding is a buzzy term that gets thrown around a lot, particularly in the recruiting world.

How Companies are Using LinkedIn Carousel Ads to Build Their Employer Brand

Linkedin Talent Blog

Because of that, companies looking to build their employer brand can use visual storytelling to stand out from the crowd. Philips , Enterprise , and Star TV all know the value of a strong employer brand. Star TV Network tells a compelling employer brand story.

4 reasons why ‘Diversity’ isn’t just another HR buzzword


Diversity has always been one of the many areas HR have had to keep in mind when attracting and recruiting talent. It's widely known in the business community that a diverse workforce is a good thing, but why, what are the actual advantages for business owners and employees?

Showcasing Truly Diverse & Inclusive Organizations

Jeff Waldman

I recently published 3 blog posts about my take on diversity and inclusion in the workplace. What does it matter that your organization is diverse when you are not supporting and including your employees in all aspects of work? What is Diversity Factor?

#RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing and Employer Branding

Linkedin Talent Blog

Younger workers, including those in Generation Z , feel at home on social media and use it for everything from watching content to staying up to date on current events — as well as researching prospective employers. Instagram posts tagged with one or more hashtags have 12.6%

Diversity's the Secret Sauce of a Great Culture

Working Girl

Diversity matters in ways we can’t measure. If your customer base is diverse, it stands to reason your workforce – in particular, the people who design your solutions or interact with your customers - should be, too. My first boss Herman was a 2 nd generation Mexican American.