2021 Employer Branding Strategy

Blu Ivy Group

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. Employers are looking to connect at a more personal level now to gain trust, and preference.

Protected: Why Diversity, Equity, and Inclusion Is Critical to Your Employer Brand, Culture, and Business

Blu Ivy Group

To view it please enter your password below: Password: The post Protected: Why Diversity, Equity, and Inclusion Is Critical to Your Employer Brand, Culture, and Business appeared first on Blu Ivy Group Employer Branding Agency and Employee Engagement Consultancy.

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Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach. When social media was a relatively new concept, many organizations talked about building brand ambassadors – both internal and external – to amplify their messaging. Advocacy Software Helps Manage Social Groups.

The best employer branding podcasts: listen and learn

Stories Incorporated

Start with some of our favorite employer branding podcasts. The King” is diversity and inclusion leader and expert advisor Torin Ellis. The Employer Branding Podcast. Of course, stories from employer brand innovators from leading companies are doubly our jam.

The Rise of Employer Brands on Tik Tok

Blu Ivy Group

Savvy employer brands have long been using social media platforms like LinkedIn, Facebook, Instagram, and YouTube to share compelling culture and recruitment messaging. Why is Tik Tok Interesting for Employer Brands to Consider? While we love those videos, it’s extremely effective when your content strategy is diverse and blends both curated and authentic content. However, Tik Tok is not completely untested when it comes to employer branding. .

The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values. There is another benefit as well: Employees are the greatest, most trusted influencers in the market and companies can help activate them as company brand ambassadors through cause partnerships. Blu Ivy Group values the partnership with SickKids Foundation and has been supporting children’s health.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Creating content should be at the top of your list if you’re looking for cost-effective ways to market your employer brand. Job postings are a part of your employer brand because they affect how candidates view your company. Employer Review Sites.

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. E ngage with employee groups.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

Six elements of a successful employer brand

cipHR

Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. Whether you’ve created it or not, your organisation has an employer brand: a combination of the attributes, values and culture that make it different from other employers. Here are six elements that you need to consider in order to craft a successful employer brand. .

What is Employer Branding and How Can You Manage (and Safeguard) It?

GetFive

What’s an employer brand? An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Many factors go into building, or toppling, an employer’s brand (more on that later) but at its core, brand is all about perception and the reality behind it. Let’s do a deep dive into employer brand. Corporate culture and your employer brand.

11 simple steps to improve your employer branding

cipHR

A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. Employers should always be open to using new and different strategies to help them recruit the best new talent. Establishing, maintaining and nurturing a strong employer brand is one of the most effective ways to attract top candidates. Employer branding is never stagnant.

Build Your Employment Brand

FlashPoint

Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Let’s look at some of these touch points and consider ways you can use them to shape your employment brand.

How Netflix Adjusted Its Employer Branding to Reflect the Current Reality

Linkedin Talent Blog

Over the past few years, Netflix has built a binge-worthy employer brand from the ground up. And while it’s aimed at working professionals who might be interested in joining the company, as an external-facing brand, it still reflects on Netflix as a whole.

A Diversity Boost

HRO Today

In today’s increasingly diverse world, the case for corporate D&I initiatives that deliver real progress is stronger than ever. If it’s not real, it won’t feel authentic to your candidates and your employees, no matter how well you source diverse talent,” he explains.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

NextWave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work. Employer Branding Talent Acqusition

Employer Branding 101: How to Attract Millennials?

Glints

When it comes to hiring, that spells out a new reality for employers. One avenue to explore that can drastically improve your status as a millennial magnet is employer branding. We’ll take you through the basics: why it’s important, what a typical employer branding framework looks like, and key strategies to securing and attracting millennials today. How important can employer branding possibly be? Are the people diverse and wholly accepted?

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. The order declared that employers were no longer allowed to discriminate applicants based on their creed, racial and ethnic characteristics, skin color, cultural belonging or origin. Why is Diversity in the workplace important?

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change. Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

Why Demystifying Employer Brand is Do or Die

i4cp

Ask four of your colleagues this question: “What is our employer brand?” Ambiguity about what your employer brand is, why it matters, and what it means if you get it wrong can spell disaster in terms of your organization’s ability to attract and retain the right talent now and into the future. The new report reveals how high-performance organizations are creating and promoting a strong, authentic employer brand to achieve competitive advantage.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Aligning both purposes — and brands — sends a unified message to consumers and candidates alike. Let’s explore two different companies that merged EB and CB through purpose, and nailed it: Taking a stand on diversity: Netflix’s “The First Time I Saw Me” campaign. Quick.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Aligning both purposes — and brands — sends a unified message to consumers and candidates alike. Let’s explore two different companies that merged EB and CB through purpose, and nailed it: Taking a stand on diversity: Netflix’s “The First Time I Saw Me” campaign. Quick.

Weaving Diversity and Inclusion into Your Employer Brand

Entelo

Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The Business Case for Diversity and Inclusion Portland State University recently found that companies with more diversity programs had higher innovation results.

Becoming A Better Ally: Introducing Our Free Diversity & Inclusion Survey

Blu Ivy Group

One of the first steps to creating a more diverse and inclusive workplace culture is to understand your current strengths and opportunities. As leaders in employer branding, culture and storytelling, we know that listening to talent is a critical first step in building trust and transforming workplaces for the future. . Wherever you are on your journey to creating a more diverse and inclusive workplace, we want to help. Culture Employer Branding

11 powerful and immediate ways to improve your employer brand

cipHR

As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Below are some ways in which you can develop a strong employer brand. 59% of employers felt that investing in an employer brand enhances engagement." - LinkedIn/TMP. Employer advocacy.

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Some Highlights from the Employment Branding Survey: Only 26.6% of those polled work for a company that has a formal employment brand program. are employed by nonprofits; 8.6%

The Importance of Diversity in Healthcare Recruitment

Vsource.io

No matter where you are in the world, the chances are the healthcare professionals in your local hospital are homogenous as a group. That’s to say, for the most part, they have a lot in common. They may have similar backgrounds in terms of culture, they could be of the same gender (depending on the role), they might be of the same faith, and they could be the same sexual orientation.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. Shaping the employer brand around diversity and inclusion is a business-critical journey and the right thing to do for your people and community. BM: What successful initiatives or best practices has your organization identified concerning diversity and inclusion issues?

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

exaqueo

Diversity and inclusion. As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. By identifying women who lead teams, functions, and initiatives across the company, you can create diverse panels of women and men united not around an expected topic, but unique commonalities they may share.

Engaging Employees in Your Company Purpose: 4 Key Drivers & Why They Matter: Employer Branding Driven by Storytelling (part 4 of 4)

Vignette Agency

Today I’ll wrap up my series by talking about the fourth driver of this critical connection: strong employer branding. An employer brand drives the perception of your company Employer branding is a buzzy term that gets thrown around a lot, particularly in the recruiting world. Here’s how we see it: A company’s consumer brand is based on its reputation in the marketplace for its product and services. These groups overlap.

Your Internal Recruitment Process Can Hurt Your Employer Brand

Blu Ivy Group

A Diverse Workforce Represents a Diverse Customer Base. While it’s certainly a good idea to retain and develop the talent that you already have, work cultures that believe in exclusively promoting from within often end up short-changing themselves because they lack diversity – potentially of race and gender, but more importantly, of perspective and experience. Find out how your brand as an employer is perceived on the external market.

How To Make Diversity & Inclusion a Priority and Practice in the Workplace

Blu Ivy Group

While it’s encouraging to see resources become available in aiding this awakening, it is evident that there is a lot of change that still needs to happen in the workplace, in their continued efforts to implement a change worthy diversity and inclusion strategy.

What is diversity?

Workable

The diversity definition refers to the existence of variations of different characteristics in a group of people. To better understand and define diversity, we can think about it in a social context. For example, at work, you might interact with coworkers of different genders, age groups, faiths and so on. While the first things that come to mind when we talk about diversity are race and gender, there’s more than that. What is diversity in the workplace?

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. The order declared that employers were no longer allowed to discriminate applicants based on their creed, racial and ethnic characteristics, skin color, cultural belonging or origin. Why Is Diversity In The Workplace Important?

SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand. To start, gather a group of colleagues to apply to a few of your own requisitions and experience what your application process is like. Be sure to apply from different browsers and devices so you’re capturing a diverse data set. Delta Air Lines was the third largest airline in the U.S.

HR Tech 2015: Employer Branding is on the Rise

Cielo HR Leader

So while there were many great pitches and partnership stories being shared, the biggest trend this year was HR blending marketing tactics with technology to build their employer brands. Several sessions I attended focused on how talent acquisition elevated their employer brands by utilizing marketing tactics. Here are two examples: UnitedHealth Group leveraged consumer marketing best practices to bring their employer brand to life.

How to Improve Your Diversity Recruitment Strategy

Vantage Circle

Today, with all the equality movements and the support that’s going to different minority groups, it’s hard to imagine that any company would allow itself not to make the workplace more diverse and inclusive and continue discriminating against certain genders and nationalities.

Workplace mental health: Support your employees through the deep dark winter

Workable

You, as an employer and HR practitioner, need to help your employees. And untreated depression costs employers an average of $9,450 per employee per year , says a third. We strengthen our group connections by cultivating a shared sense of purpose.

Gender inclusion in the workplace: Going beyond diversity

Workable

Diversity vs. Inclusion: why they’re not the same. It’s not by chance that when we talk about diverse teams and diverse workplaces, we, ultimately, mention diversity and inclusion (D&I). For example, if you’re hiring employees from underrepresented groups (e.g. people with disabilities, ethnic minorities, people from the LGBTQ+ community), you’re doing a great job in boosting diversity in your company.