Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach.

The Rise of Employer Brands on Tik Tok

Blu Ivy Group

Savvy employer brands have long been using social media platforms like LinkedIn, Facebook, Instagram, and YouTube to share compelling culture and recruitment messaging. Why is Tik Tok Interesting for Employer Brands to Consider? Employer Branding

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The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values. Choose to work with charities that can authentically build your brand story and create a true impact on society.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Employer Review Site Widgets (Comparably, Glassdoor). Employer Review Sites.

What is Employment Branding?

HR Daily Advisor

Most employers want to be known for being a good place to work, but it takes active management to drive this perception both internally and externally. This is where employment branding comes in. Have you heard of employment branding?

What is Employer Branding and How Can You Manage (and Safeguard) It?

GetFive

What’s an employer brand? An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Let’s do a deep dive into employer brand. Corporate culture and your employer brand.

Six elements of a successful employer brand

cipHR

Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. Here are six elements that you need to consider in order to craft a successful employer brand. .

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. E ngage with employee groups.

Employer Branding to Attract Talent

BirdDogHR

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

11 simple steps to improve your employer branding

cipHR

A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. Here are 11 simple steps you can take to develop a strong employer brand. .

Becoming A Better Ally: Introducing Our Free Diversity & Inclusion Survey

Blu Ivy Group

One of the first steps to creating a more diverse and inclusive workplace culture is to understand your current strengths and opportunities. Wherever you are on your journey to creating a more diverse and inclusive workplace, we want to help. Culture Employer Branding

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why is Diversity in the workplace important?

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change. The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

Employer Branding 101: How to Attract Millennials?

Glints

When it comes to hiring, that spells out a new reality for employers. One avenue to explore that can drastically improve your status as a millennial magnet is employer branding. How important can employer branding possibly be? appeared first on Glints Employers.

Build Your Employment Brand

FlashPoint

Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Let’s look at some of these touch points and consider ways you can use them to shape your employment brand.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Aligning both purposes — and brands — sends a unified message to consumers and candidates alike.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Aligning both purposes — and brands — sends a unified message to consumers and candidates alike.

The Importance of Diversity in Healthcare Recruitment

Vsource.io

No matter where you are in the world, the chances are the healthcare professionals in your local hospital are homogenous as a group. That’s to say, for the most part, they have a lot in common.

How to Weave Diversity and Inclusion into your Employer Brand - Sapling Blog

Sapling

The employer brand is your company’s value proposition and reputation that current and prospective employees use to evaluate whether or not your company is an attractive place to work. That gave us a lot more context about the parts of diversity that we hadn’t exactly considered.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

Nextwave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work. Employer Branding Talent Acqusition

11 powerful and immediate ways to improve your employer brand

cipHR

As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Employer advocacy.

Why Demystifying Employer Brand is Do or Die

i4cp

Ask four of your colleagues this question: “What is our employer brand?” Ambiguity about what your employer brand is, why it matters, and what it means if you get it wrong can spell disaster in terms of your organization’s ability to attract and retain the right talent now and into the future. The new report reveals how high-performance organizations are creating and promoting a strong, authentic employer brand to achieve competitive advantage.

Results of the Employment Branding Survey—What’s the First Impression Your Company Makes?

HR Daily Advisor

founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” BLR’s Employment Branding Survey conducted in June 2015 sought to learn what organizations are doing with internal and external branding. Internal Branding Goals.

Weaving Diversity and Inclusion into Your Employer Brand

Entelo

Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The Business Case for Diversity and Inclusion Portland State University recently found that companies with more diversity programs had higher innovation results.

Your Internal Recruitment Process Can Hurt Your Employer Brand

Blu Ivy Group

A Diverse Workforce Represents a Diverse Customer Base. Find out how your brand as an employer is perceived on the external market. Blu Ivy Group can help you find out, conducting external research to validate if you’re perceived as an innovative organization.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

First thing's first: What is diversity in the workplace? ? When John F Kennedy in 1961 signed what was to be known as the "Affirmative Action", he laid down a foundation that would encourage companies to build a more diverse workforce. Why Is Diversity In The Workplace Important?

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

exaqueo

Diversity and inclusion. As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. By identifying women who lead teams, functions, and initiatives across the company, you can create diverse panels of women and men united not around an expected topic, but unique commonalities they may share.

Engaging Employees in Your Company Purpose: 4 Key Drivers & Why They Matter: Employer Branding Driven by Storytelling (part 4 of 4)

Vignette Agency

Today I’ll wrap up my series by talking about the fourth driver of this critical connection: strong employer branding. An employer brand drives the perception of your company Employer branding is a buzzy term that gets thrown around a lot, particularly in the recruiting world. Here’s how we see it: A company’s consumer brand is based on its reputation in the marketplace for its product and services. These groups overlap.

#RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing and Employer Branding

Linkedin Talent Blog

Younger workers, including those in Generation Z , feel at home on social media and use it for everything from watching content to staying up to date on current events — as well as researching prospective employers. Instagram posts tagged with one or more hashtags have 12.6%

Showcasing Truly Diverse & Inclusive Organizations

Jeff Waldman

I recently published 3 blog posts about my take on diversity and inclusion in the workplace. What does it matter that your organization is diverse when you are not supporting and including your employees in all aspects of work? What is Diversity Factor?

SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand. To start, gather a group of colleagues to apply to a few of your own requisitions and experience what your application process is like. Be sure to apply from different browsers and devices so you’re capturing a diverse data set. Delta Air Lines was the third largest airline in the U.S.

4 reasons why ‘Diversity’ isn’t just another HR buzzword

cipHR

Diversity has always been one of the many areas HR have had to keep in mind when attracting and recruiting talent. It's widely known in the business community that a diverse workforce is a good thing, but why, what are the actual advantages for business owners and employees?

HR Tech 2015: Employer Branding is on the Rise

Cielo HR Leader

So while there were many great pitches and partnership stories being shared, the biggest trend this year was HR blending marketing tactics with technology to build their employer brands. Several sessions I attended focused on how talent acquisition elevated their employer brands by utilizing marketing tactics. Here are two examples: UnitedHealth Group leveraged consumer marketing best practices to bring their employer brand to life.

How to build a remote work culture from scratch

Workable

That’s why defining your brand new culture should be one of your top priorities. Now that remote work is in the game, your employer branding will benefit from a tweak. Meetings in the form of a support group can be powerful as well. Embrace diversity and inclusion.

Gender inclusion in the workplace: Going beyond diversity

Workable

Diversity vs. Inclusion: why they’re not the same. It’s not by chance that when we talk about diverse teams and diverse workplaces, we, ultimately, mention diversity and inclusion (D&I). For example, if you’re hiring employees from underrepresented groups (e.g.