2021 Employer Branding Strategy

Blu Ivy Group

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. Employers are looking to connect at a more personal level now to gain trust, and preference.

Employer Branding: Harness the Power of Your Story

Blu Ivy Group

Storytelling is a major component of employer branding, and probably my favourite component. Call on your Employer Branding Superteam. HubSpot is just one company showing us that it can be done in a way that’s engaging and on brand. Maybe you have clear communications guidelines. Author: Emily Charczuk, Senior Employer Brand Consultant. Culture Employee Value Proposition (EVP) Employer Branding Story Storytelling


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What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

Addressing Employee Health and Safety Through Your Employer Brand


As businesses across industries adjust to the latest CDC guidelines , as well as state and local requirements related to the COVID-19 pandemic , keeping both customers and employees safe is now more important than ever before. In this blog post, we’ve outlined some key steps you can take to update your employer brand and run a streamlined hiring process with limited direct contact. .

5 guidelines for building a more effective ‘employer brand’


Recruitment & Talent Management brand ambassadors branding employee referrals employer brand recruiting recruitment In an effort to get the highest possible level of productivity out of the workforce, many companies have decided to attack the root of the problem and focus on recruitment services. If you can bring in the best possible people in the first place, you will increase your likelihood of the staff remaining productive over […].

Tip for Protecting Your Employer Brand and Culture in a Remote Work World

Blu Ivy Group

It feels like only yesterday, employers were still debating the value of work-from-home policies. In response to COVID-19, many employers have found themselves with primarily virtual workforces, seemingly overnight. Create Best Practices & Guidelines Aligned With Your Vision and EVP. So, it makes sense to ease the transition by creating (or recapping) remote work guidelines and best practices. How to Keep Your Employer Brand & Culture Alive.

8 Employer Brand Lessons Learned While Working with Agency Partners


On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. My former employer wanted new creative to differentiate its campus recruiting program. Had we given specific guidelines, perhaps the output would have been different. Bottomline : You know your brand best. I worked for big brand names and the agencies wanted our business, badly.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand? Employer brand is the company’s identity as an employer. Several factors go into your employer brand: . Larger industry trends can affect your employer brand, too.

Social Media Recruiting: How to Promote Employer Brand on Social Media


Social Media Recruiting is a simple, fast and affordable way to target top talent and promote your Employer Brand. This blog offers useful guidelines, applicable advice and inspiring examples of real-life Employer Branding on different social media networks. Read More. Recruitment Marketing

7 Ideas to Build An Engaging Employer Brand

Get Hppy

While some of them might offer great job openings, in an open-environment that promotes engaging work and encourages learning and development, if they haven’t built a strong employer brand, they might be left sending countless emails to potential hires. Building an attractive employer brand is not only about attracting a few people for your current job openings. Here are 7 practical ideas to help you build an engaging employer brand and attract the right talent: 1.

How To Execute Employer Branding Without A Headache


Not everyone’s up for focusing an employer branding. Even though I’m a hard core “importance of employer branding advocate”, I get that there are many other priorities for leaders, especially when it comes to SMEs. Not everyone has the resources it takes to create an incredible employer brand like L’Oréal. Don’t let employer branding intimidate you – the following steps will let you implement it without much hassle.

What is Employer Branding?


However, modern employers are struggling to keep up with that pace when it comes to retaining and hiring great candidates. The race for top talent is fierce — but there’s a way to stay top of mind for job seekers and it’s through a little strategy called employer branding. To prevent negative online commentary, building and nurturing a genuine employer brand can do some of this very important work for you. What is an Employer Brand?

The Best Photos for Employer Branding and Recruitment Marketing

Stories Incorporated

With these three guidelines, you’ll be on your way to capturing authentic and engaging photos that help candidates visualize themselves working at your organization. . Check out our favorite employer branding and recruitment marketing photos! Scroll through them yourself to inspire your next employer branding photography project! . The post The Best Photos for Employer Branding and Recruitment Marketing appeared first on Stories Incorporated.

Employer Branding Videos – Why They Should Be a Part of Your Strategy

Blu Ivy Group

We recently posted an Employer Branding Trends Report and one of those trends is e mployer branding videos – Blu Ivy is seeing a large increase in clients who are making the investment in video content. . Manulife is an example of a client we have helped develop a series of employer branding vides with. 72% of companies with employer brand strategies in place are getting their message out via video content.

Instacart’s 7 Tactics for Cooking Up a Great Employer Brand

Linkedin Talent Blog

But not Marta Riggins , the head of employer brand for Instacart , the online grocery shopping and delivery service. “I So, I would argue that it’s time now to have a really strong employer brand.” Marta and her small-but-mighty team think of employer brand as the sum of the company’s vision, values, culture, and personality. The two had worked together to develop Pandora ’s employer brand. Talent Connect Employer Brand

How To Execute Employer Branding Without A Headache

SAP Innovation

Not everyone’s up for focusing an employer branding. Even though I’m a hard-core “importance of employer branding advocate,” I get that there are many other priorities for leaders, especially when it comes to SMEs. Not everyone has the resources it takes to create an incredible employer brand like L’Oréal. Don’t let employer branding intimidate you – the following steps will let you implement it without much hassle.

How to level up your hiring strategy through anonymous candidate surveys


That’s why it’s critical to take their feedback into serious consideration, before your reputation as an employer is harmed via a poor candidate experience. It’s critical to have a standardized hiring process with clear goals and guidelines for both interviewers and hiring managers.

An Introduction to Talent Research

Blu Ivy Group

How is your employer brand experienced today? What data could you review today that would give you initial feedback on your employer brand strength and opportunities? Employer review sites (Glassdoor, Indeed). Corporate brand guidelines.

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue


Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. Who knew there is so much that goes into a sustainable employer brand? Often times, the employer brand is developed by a core team of HR, Marketing, and/or Internal Communications leaders. They know the components of the brand architecture. Employer Branding

The Ultimate Guide To Job Posting


And this is why employers who accept mobile applications are twice as likely to get high quality candidates as those that don’t. The answer can be found in some of the great hiring software solutions that an increasing number of employers are turning to. Meet the modern jobseeker.

4 Guidelines for Optimal Job Application Conversion Rates

ExactHire Recruiting

However, know that the very best candidates always have options, so even in a seller’s…ahem…employer’s market, top talent still won’t fill out your 50-question job application. Then, dump traditional thoughts like these: Employer thinks: “I want my application to be long enough that I won’t get overwhelmed with unqualified applicants.” Employer thinks: If someone wants to work here badly enough, they’ll jump through whatever question “hoops” we present.

How to build a remote work culture from scratch


To ensure high employee morale and engagement when going remotely, listing logistical changes in a brand new policy won’t make a huge impact; it’s your remote work culture that’s going to play that part because you need the willing participation – the buy-in – of everyone in this new setup for it to actually succeed. That’s why defining your brand new culture should be one of your top priorities. Now that remote work is in the game, your employer branding will benefit from a tweak.

Business community building: We’re all in it together


Many governments worldwide have already stepped ahead and mandated shelter-in-space, but it sends a powerful signal to your employees if you have clear guidelines to help them make tough decisions such as staying home and taking care of their family or whether or not they should come to work when they’re too anxious to do so. Stories & Insights Inside HR Strategy COVID-19 Coronavirus Employee engagement Employer branding

Checklist: Employer Branding Tools and Tactics Every Modern Recruiter Should Know

Linkedin Talent Blog

This was my introduction to modern Employer Branding. . The field of Employer Branding had evolved into the fastest growing area of recruiting. 62% of global talent leaders say Employer Brand is their biggest priority for 2016. Many companies are building dedicated employer brand teams to help them shape and steer their employer brand narratives. Connecting Consumer and Employer Brand. Branded Giveaways.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]


This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Glassdoor for Employers Blog. Employer Branding Blog. Employer Branding. Employer Brand. Employer Content. Employer Branding. The Top 5 Sites for Employer Reviews & Ratings. What is a Pre-Employment Assessment?

Workplace Wellbeing. Nice to have or a necessity?


It is commonly known that being in employment and having a sense of purpose positively impacts your health and wellbeing, with research showing that employed people tend to be happier and healthier than those out of work. . In this instance employers should help their employees see the connection between their day-to-day activities and the overarching goals of the company. This is achieved via education, clear policies and guidelines.

How to Run an Employee Social Media Ambassador Program


Employees can be the best ambassadors for their employers, more so than a PR agency, CEO, or founder. As many as 20% of employees already are advocates for their employers, while 33% are primed to be employee activists, according to a study conducted by Weber Shandwick. A brand ambassador program was formed to let selected internal personnel use their social influence to share important Adobe news and updates.

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HR Brand VS. Your Corporate Brand And Why They Need To Be Different

Blu Ivy Group

They are intimately familiar with their customer personas and they work hard to use that information to build and communicate their Corporate Brand. They have unique needs and distinct expectations of the organization and yet, many organizations make the mistake of using the same look and tone for their Employer Brand as their Corporate Brand. When brand messaging and customer needs don’t align, you run the risk of losing the attention of that audience.

8 Best Practices for Starting an Advocacy Program


Are you thinking about starting a brand or employee advocacy program? And your employees have networks — sometimes big networks — that you’re not reaching through traditional brand channels. Greater trust and credibility: People believe people before they will ever believe a brand. Increased content engagement: Content shared by employees receives 8 TIMES more engagement than content shared by brand channels. Brand Advocacy Employee Advocacy Employer Branding

How Putting Culture First Helped One Small Business Grow During the Pandemic

Linkedin Talent Blog

Prior to joining EQRx as VP of talent branding and recruitment, I had my own talent brand consulting company, working with notable brands on strategies to attract the right talent. Invested in creating an authentic talent brand — and embraced social media.

5 Must-Read Digital HR and HR Tech Articles of April 2018

Digital HR Tech

Welcome to this brand new edition of our ‘Must-Read Digital HR and HR Tech Articles’! 4: Employer branding ideas for next to nothing – 14 tips from the pros! In this article, Maren Hogan talks employer branding. She shares 14 inexpensive ways to promote your employer brand sourced from The Employer Brand Forum. Here’s a sample of ideas to boost your employer brand: Employee-generated videos.

Follow these steps to improve your company’s careers page


Make sure it accurately and enthusiastically highlights your employer brand! Here are some steps to follow to improve the candidate experience and showcase your employer brand on your careers page. If you need to work on the basics first, check out this intro to employer branding and this post to help you define what your company offers to prospective employers. Anything specific about employer branding that you’re hoping to learn?

Do Companies Really Need a Dress Code Policy?


Why do we need an employer dress code? Your company dress code establishes your employer brand and creates a sense of belonging, unity, and safety. Things to consider in an employer dress code. What to avoid in an employer dress code policy. Having more guidelines for one gender over another.

HR in the 21st Century: Make Life Easier for Your Employees

OmegaHR Solutions

One thing you can help organize and control are the services like payroll, insurance, employee handbook guidelines, tax information, etc. Employee communication employee relations Employee skills Employer branding employee retentionMaking life easier for your employees. Today’s post is brought to you by my friends at SocialMonster.org. .

Why encouraging autonomy improves employee experience


That's not to say that there are no guidelines. While engaging with potential employees, both during the interview stage and as part of your onboarding process , autonomy should be pivotal to your messaging and employer branding. Building a company culture with autonomy embedded at its core requires suitable messaging from the very beginning of the employee/employer relationship.

Why encouraging autonomy improves employee experience


That's not to say that there are no guidelines. While engaging with potential employees, both during the interview stage and as part of your onboarding process , autonomy should be pivotal to your messaging and employer branding. Building a company culture with autonomy embedded at its core requires suitable messaging from the very beginning of the employee/employer relationship.

Employee Advocacy: 5 steps to get your employees promoting your brand


No matter how much you spend on professional branding services, nothing you do will affect public perception like the message delivered by your employees – both current and former. As we argue in our previous blog, employer branding – that is, the strategy and actions an organization takes to influence internal and external perceptions – is very different from an employer brand. The power of employees as brand advocates is often underestimated.

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