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Six elements of a successful employer brand

cipHR

Every organisation has an employer brand – it’s up to HR teams to craft and define it to reflect the true company culture and ensure it resonates with potential applicants. A successful, carefully designed employer brand will help your organisation hire, retain and engage with the right talent.

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Predicting the Future, Talent Edition

HRExecutive

With that said, KornFerry Futurestep recently released its Top Talent Trends predictions for 2016, which are based on insights from 24 global experts. The eight trends that Futurestep believe will shape the global recruitment and talent management industry in 2016 are: 1. Candidates are in the driver’s seat.

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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. All of those things factor into the excellent customer service they’re known for today. And that would help them better understand the customer experience and uncover better ways to meet customer needs.

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#RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing and Employer Branding

Linkedin Talent Blog

This creates a huge opportunity for recruiters to engage with younger candidates in their natural online habitat, using hashtags to help the candidates find you — and vice versa. Use hashtags to highlight key attributes of your employer brand that candidates really care about. Don’t get #FOMO.

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7 Ways to Improve your Hiring In 2017

Visier

If you don’t already know what your organization is striving for in 2017, make it your mission to partner with one of your business leaders and ask them to help you understand how recruiting and hiring decisions can better impact business results. A poor candidate experience can hurt your employer brand.

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HR Tech 2015: Employer Branding is on the Rise

Cielo HR Leader

So while there were many great pitches and partnership stories being shared, the biggest trend this year was HR blending marketing tactics with technology to build their employer brands. Several sessions I attended focused on how talent acquisition elevated their employer brands by utilizing marketing tactics.

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Ten Great HR Reads for the Holidays & Beyond

Kazoo

First published in 2016, this is a timely read for these times of Black Lives Matter movements and the emphasis on diversity, equity and inclusion. Great HR read #3 Blindspot: Hidden Biases of Good People (2016). Venturing into this book is an invitation to understand our own minds. The answer may surprise you.