Win-Loss Analysis: Revealing Key Insights for Growth
Lusha
MAY 4, 2023
A win-loss analysis isn’t about rooting for your favorite sports team. What is win-loss analysis in sales? A win-loss analysis compares the number of wins (or positive outcomes) to the number of losses (or negative outcomes). It’s this huge range of possible reasons that makes a sales win-loss analysis a bit of a challenge.
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