Expert insights. Personalized for you.
Establishing a compelling communication and marketing strategy plan that amplifies your employer brand is your strong point. The Curator defines the employer brand in distinctive traits that together compose the organisational culture. MORE
For example, consider how well HR and marketing work together. When you think about the fact that HR handles recruitment and, as part of that, is becoming more focused on managing the employer brand—hiring a marketer to join your HR team makes sense. MORE
Employment branding is one of the most powerful tools recruiters have available to them today. Today, recruiting teams are building an overarching strategy for their recruiting and hiring efforts that combines marketing, branding and recruiting. However, there’s a common misconception that many are playing out through their strategy, and that it the belief that employment branding only exists in social networks. HR employer branding metrics MORE
If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. According to Andreas von der Heydt , a senior executive at Amazon, these are the top 12 trends marketers need to know to build a stronger brand in 2016: 1. Regardless of the channels your brand is on, you need the right metrics to define and measure ROI and success. MORE
Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The Case for Employer Branding. MORE
Your employer brand is the image that comes to mind when someone hears your company’s name. Building a strong employer brand is an incredibly tough thing to do that requires help from everyone in the company. What is employer branding and why does it matter? MORE
I’m sure you’ve read a couple dozen articles about what’s going to happen in 2016 in the wonderful world of HR. Head on over to Google and type, “Top HR Trends 2016” and you’ll get pages upon pages of content to peruse through. One of the top ones is from workplace/leadership expert (I thought he did personal branding… perhaps 3 careers ago he did!), MORE
It’s a summer of synergy: viral is the new normal, everyone is a brand (whether they know it or not), and smart organizations are turning to employee advocacy. This vibrant interconnection between employers and employees is enabled by the new order of social media, among other forces. A global study of some 2,300 employees (ages 18–65) found that 50% of employees shared something on social media about their employer. MORE
Posted by Arthur Mazor and Bill Cleary on November 15, 2016. This leverage is making candidates more demanding of employers. A mishandled recruiting effort could well mean one less customer for your business. The new dynamics of talent acquisition. MORE
That’s why LinkedIn’s Global Recruiting Trends for 2016 , created by a panel of experts, is a fantastic guide for HR professionals and hiring managers. A lack of interest or awareness in the company brand was third at 31 percent. This suggests that SMBs are shifting toward employee satisfaction as a valuable metric. A happier employee will show better performance, and that’s important to both employee and employer. . MORE
As the lines between marketing and HR continue to blur, talent metrics begin to creep to the forefront of employment success. Having a well-developed employer brand plays just as crucial of a role at your organization as your company brand. MORE
It’s packed with the latest industry studies and statistics that show the proven links between social recognition and quantifiable business metrics. 66% of HR professionals say values-based recognition help them build a stronger employer brand. MORE
Today at the 2016 Glassdoor Summit , one presenter offered some amazing advice that is worth exploring. Via @katieburkie #gdsummit / @GDforEmployers — Ben Eubanks (@beneubanks) September 13, 2016 After talking about culture and the role of transparency, Katie threw out the quote above. MORE
That’s why LinkedIn’s Global Recruiting Trends for 2016 , created by a panel of experts, is a fantastic guide for HR professionals and hiring managers. A lack of interest or awareness in the company brand was third at 31 percent. Brand Development for Effective Marketing and Recruiting. MORE
Enough bad experiences can negatively impact your employer brand and make it difficult to attract great talent to your organization. Leave it too long and it can hurt your employer brand or worse sales. This usually works out well, because they become invested. MORE
How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors? MORE
But the app — which he was good enough to demo for me — is so simple and straightforward, and the most logical next step for helping employers through the employee-review revolution, you’d think other vendors would be clamoring to partner with him or give him a run for his money. MORE
Talking ‘human capital’ and ‘performance’ has become fashionable in the hope of creating the perfect employer formula that will make their organisation stand out. HR becomes the engineer of the employer brand and markets its offer on mobile and social platforms. Monitoring what’s new will allow HR leaders to align opportunities with their business, client and supplier needs, as well as their processes. MORE
We are excited to announce the 2016 Most Socially Engaged Staffing Agencies ranking. To come up with the rankings, we looked at a range of metrics including: Social reach. Employer brand. MORE
The most successful recruiters and talent acquisition leaders have embraced the entire world of marketing, from tactics to metrics. And let’s be honest, the best employer brand often wins the race. With the support of executives and current employees, as well.). MORE
If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. So both brands add value alone, but the real magic happens when they’re combined. That makes it hard to do either job well.”. Develop your brand. Employer Brand MORE
It’s also changed my thinking from emphasizing employer brand to job brand. This reminds me how essential it is to be well-researched before an initial phone call with a sourced candidate. And that's why employer brand is so critical.". MORE
Candidates are often more familiar with companies as brands, not employers. Where does the disconnect lie between connecting employers with potential employees? Inbound recruiting, engagement, and employment branding – these three are closely interconnected. MORE
Posted by Arthur Mazor and Bill Cleary on December 13, 2016. That means linking recruitment more closely to overall corporate strategy as well as promoting a smoother ride for candidates through the process. And that’s likely to be money well spent. MORE
About four in 10 of nearly 4,000 corporate talent acquisition managers from 40 countries agreed that quality of hire is the most valuable metric for performance, although that is a dip from the 44% who said so in 2014. Build your brand. MORE
The list goes on – the point is, engagement is dependent on a number of different factors and different factors impact engagement differently on an individual level, as well as a on a generational, geographic, industry-based, income or educational level. By: Jeff Waldman. MORE
Posted by Arthur Mazor and Bill Cleary on December 13, 2016. That means linking recruitment more closely to overall corporate strategy as well as promoting a smoother ride for candidates through the process. And that’s likely to be money well spent. Instead of transactional applicant tracking systems, companies are developing resource-rich interfaces that sell the company as well as the job. MORE
Testing new strategies as well as using proven methods. Establishing your employer branding strategy is the first step to creating a thought after profile that prospective candidates will be attracted to. That’s why you should focus on the top 7 recruitment metrics that matter. MORE
90% of technology CEOs are confident about their revenue growth in 2016 , according to PWC’s 19th Annual Global CEO Survey. When companies fail to improve in these areas, it doesn’t just affect their workers — it jeopardizes business results as well. MORE
Posted by Arthur Mazor and Bill Cleary on November 15, 2016. This leverage is making candidates more demanding of employers. A mishandled recruiting effort could well mean one less customer for your business. The new dynamics of talent acquisition. MORE
A bad hire can cost as high as five times the annual salary for that role — not just from the turnover, but also lower productivity, a damaged employer brand, lower employee engagement, and higher manager time spent on mitigating underperformance. MORE
HR lesson for 2016: Pay attention. The first real portal into an employer brand is the recruiting and hiring process. Consider the employer brand. Which means keeping not only a positive image, but also the reality of your employer brand well-scrubbed. MORE
And that approach served HR executives well. A 2016 survey of CEOs by the prestigious Conference Board revealed that the #1 business challenge facing corporations (for the second year in a row) is how we manage our Human Capital. MORE
Given HubSpot’s own focus on groundbreaking marketing and sales technology, it’s no surprise their talent acquisition team employs an innovative approach to recruiting that helps them unearth and attract the best candidates for their teams. Recruiting employer brand recruiting podcast MORE
While there is plenty of data on offer from key recruitment metrics, interpreting that data in a way that will improve your hiring process is complicated. and why it’s a recruiting metric that matters. Benchmarks and recruiting metrics. Time to hire : The efficiency metric. MORE
Consistency is at the core of a strong employment brand. Consistent, positive processes also play a role in building or protecting your reputation as an employer. Recommended Read: Measure for Measure: The Evolution of Recruiting Metrics ]. MORE
2016 Employer Branding Metrics Wellness TalentCulture
DECEMBER 30, 2016
Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The Case for Employer Branding.
Workology
OCTOBER 24, 2016
Employment branding is one of the most powerful tools recruiters have available to them today. Today, recruiting teams are building an overarching strategy for their recruiting and hiring efforts that combines marketing, branding and recruiting. However, there’s a common misconception that many are playing out through their strategy, and that it the belief that employment branding only exists in social networks. HR employer branding metrics
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Workology
MAY 11, 2016
How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?
SuccessFactors
JULY 8, 2016
Your employer brand is the image that comes to mind when someone hears your company’s name. Building a strong employer brand is an incredibly tough thing to do that requires help from everyone in the company. What is employer branding and why does it matter?
Linkedin Talent Blog
DECEMBER 5, 2016
If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. So both brands add value alone, but the real magic happens when they’re combined. That makes it hard to do either job well.”. Develop your brand. Employer Brand
UpstartHR
SEPTEMBER 13, 2016
Today at the 2016 Glassdoor Summit , one presenter offered some amazing advice that is worth exploring. Via @katieburkie #gdsummit / @GDforEmployers — Ben Eubanks (@beneubanks) September 13, 2016 After talking about culture and the role of transparency, Katie threw out the quote above.
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ApplicantPro
DECEMBER 20, 2016
As the lines between marketing and HR continue to blur, talent metrics begin to creep to the forefront of employment success. Having a well-developed employer brand plays just as crucial of a role at your organization as your company brand.
HR Times
NOVEMBER 15, 2016
Posted by Arthur Mazor and Bill Cleary on November 15, 2016. This leverage is making candidates more demanding of employers. A mishandled recruiting effort could well mean one less customer for your business. The new dynamics of talent acquisition.
HR Times
NOVEMBER 15, 2016
Posted by Arthur Mazor and Bill Cleary on November 15, 2016. This leverage is making candidates more demanding of employers. A mishandled recruiting effort could well mean one less customer for your business. The new dynamics of talent acquisition.
TalentCulture
JANUARY 21, 2016
That’s why LinkedIn’s Global Recruiting Trends for 2016 , created by a panel of experts, is a fantastic guide for HR professionals and hiring managers. A lack of interest or awareness in the company brand was third at 31 percent. Brand Development for Effective Marketing and Recruiting.
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HR Times
DECEMBER 13, 2016
Posted by Arthur Mazor and Bill Cleary on December 13, 2016. That means linking recruitment more closely to overall corporate strategy as well as promoting a smoother ride for candidates through the process. And that’s likely to be money well spent.
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TalentCulture
MARCH 1, 2016
HR lesson for 2016: Pay attention. The first real portal into an employer brand is the recruiting and hiring process. Consider the employer brand. Which means keeping not only a positive image, but also the reality of your employer brand well-scrubbed.
Visier
OCTOBER 13, 2016
And that approach served HR executives well. A 2016 survey of CEOs by the prestigious Conference Board revealed that the #1 business challenge facing corporations (for the second year in a row) is how we manage our Human Capital.
Entelo
DECEMBER 22, 2016
It’s also changed my thinking from emphasizing employer brand to job brand. This reminds me how essential it is to be well-researched before an initial phone call with a sourced candidate. And that's why employer brand is so critical.".
HRExecutive
SEPTEMBER 19, 2016
But the app — which he was good enough to demo for me — is so simple and straightforward, and the most logical next step for helping employers through the employee-review revolution, you’d think other vendors would be clamoring to partner with him or give him a run for his money.
Ceridian
JUNE 14, 2016
About four in 10 of nearly 4,000 corporate talent acquisition managers from 40 countries agreed that quality of hire is the most valuable metric for performance, although that is a dip from the 44% who said so in 2014. Build your brand.
HR Times
DECEMBER 13, 2016
Posted by Arthur Mazor and Bill Cleary on December 13, 2016. That means linking recruitment more closely to overall corporate strategy as well as promoting a smoother ride for candidates through the process. And that’s likely to be money well spent. Instead of transactional applicant tracking systems, companies are developing resource-rich interfaces that sell the company as well as the job.
Jeff Waldman
DECEMBER 28, 2015
I’m sure you’ve read a couple dozen articles about what’s going to happen in 2016 in the wonderful world of HR. Head on over to Google and type, “Top HR Trends 2016” and you’ll get pages upon pages of content to peruse through. One of the top ones is from workplace/leadership expert (I thought he did personal branding… perhaps 3 careers ago he did!),
Visier
SEPTEMBER 29, 2016
Enough bad experiences can negatively impact your employer brand and make it difficult to attract great talent to your organization. Leave it too long and it can hurt your employer brand or worse sales. This usually works out well, because they become invested.
Visier
NOVEMBER 10, 2016
Consistency is at the core of a strong employment brand. Consistent, positive processes also play a role in building or protecting your reputation as an employer. Recommended Read: Measure for Measure: The Evolution of Recruiting Metrics ].
EmployeeConnect
OCTOBER 9, 2016
Establishing a compelling communication and marketing strategy plan that amplifies your employer brand is your strong point. The Curator defines the employer brand in distinctive traits that together compose the organisational culture.
TalentCulture
APRIL 15, 2016
The most successful recruiters and talent acquisition leaders have embraced the entire world of marketing, from tactics to metrics. And let’s be honest, the best employer brand often wins the race. With the support of executives and current employees, as well.).
Visier
JULY 14, 2016
90% of technology CEOs are confident about their revenue growth in 2016 , according to PWC’s 19th Annual Global CEO Survey. When companies fail to improve in these areas, it doesn’t just affect their workers — it jeopardizes business results as well.
Entelo
DECEMBER 20, 2016
Candidates are often more familiar with companies as brands, not employers. Where does the disconnect lie between connecting employers with potential employees? Inbound recruiting, engagement, and employment branding – these three are closely interconnected.
SAP Innovation
JANUARY 27, 2016
That’s why LinkedIn’s Global Recruiting Trends for 2016 , created by a panel of experts, is a fantastic guide for HR professionals and hiring managers. A lack of interest or awareness in the company brand was third at 31 percent. This suggests that SMBs are shifting toward employee satisfaction as a valuable metric. A happier employee will show better performance, and that’s important to both employee and employer. .
Linkedin Talent Blog
OCTOBER 4, 2016
We are excited to announce the 2016 Most Socially Engaged Staffing Agencies ranking. To come up with the rankings, we looked at a range of metrics including: Social reach. Employer brand.
Entelo
JUNE 14, 2016
Given HubSpot’s own focus on groundbreaking marketing and sales technology, it’s no surprise their talent acquisition team employs an innovative approach to recruiting that helps them unearth and attract the best candidates for their teams. Recruiting employer brand recruiting podcast
Visier
AUGUST 25, 2016
A bad hire can cost as high as five times the annual salary for that role — not just from the turnover, but also lower productivity, a damaged employer brand, lower employee engagement, and higher manager time spent on mitigating underperformance.
EmployeeConnect
AUGUST 21, 2016
Talking ‘human capital’ and ‘performance’ has become fashionable in the hope of creating the perfect employer formula that will make their organisation stand out. HR becomes the engineer of the employer brand and markets its offer on mobile and social platforms. Monitoring what’s new will allow HR leaders to align opportunities with their business, client and supplier needs, as well as their processes.
SAP Innovation
MARCH 7, 2016
If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. According to Andreas von der Heydt , a senior executive at Amazon, these are the top 12 trends marketers need to know to build a stronger brand in 2016: 1. Regardless of the channels your brand is on, you need the right metrics to define and measure ROI and success.
TalentCulture
DECEMBER 1, 2017
For example, consider how well HR and marketing work together. When you think about the fact that HR handles recruitment and, as part of that, is becoming more focused on managing the employer brand—hiring a marketer to join your HR team makes sense.
EmployeeConnect
MAY 18, 2016
Testing new strategies as well as using proven methods. Establishing your employer branding strategy is the first step to creating a thought after profile that prospective candidates will be attracted to. That’s why you should focus on the top 7 recruitment metrics that matter.
Achievers
SEPTEMBER 6, 2016
The list goes on – the point is, engagement is dependent on a number of different factors and different factors impact engagement differently on an individual level, as well as a on a generational, geographic, industry-based, income or educational level. By: Jeff Waldman.
WorkHuman
AUGUST 4, 2016
It’s packed with the latest industry studies and statistics that show the proven links between social recognition and quantifiable business metrics. 66% of HR professionals say values-based recognition help them build a stronger employer brand.
SuccessFactors
JUNE 2, 2016
It’s a summer of synergy: viral is the new normal, everyone is a brand (whether they know it or not), and smart organizations are turning to employee advocacy. This vibrant interconnection between employers and employees is enabled by the new order of social media, among other forces. A global study of some 2,300 employees (ages 18–65) found that 50% of employees shared something on social media about their employer.
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