Remove 2016 Remove Employer Branding Remove Metrics Remove Wellness

4 Tools to Monitor & Measure Your Employment Branding Efforts

Workology

Employment branding is one of the most powerful tools recruiters have available to them today. Today, recruiting teams are building an overarching strategy for their recruiting and hiring efforts that combines marketing, branding and recruiting. However, there’s a common misconception that many are playing out through their strategy, and that it the belief that employment branding only exists in social networks. HR employer branding metrics

Employer Brand vs. Consumer Brand: What’s the Difference?

TalentCulture

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. The Case for Employer Branding.

6 Tips for Creating Great Employer Branding Content

Workology

How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Creating great employer branding content takes human and financial resources — and time. Who are your brand ambassadors?

5 Shockingly Simple Ways To Build Your Employer Brand

SuccessFactors

Your employer brand is the image that comes to mind when someone hears your company’s name. Building a strong employer brand is an incredibly tough thing to do that requires help from everyone in the company. What is employer branding and why does it matter?

How to Scale Culture: Notes from #GDSummit

UpstartHR

Today at the 2016 Glassdoor Summit , one presenter offered some amazing advice that is worth exploring. Via @katieburkie #gdsummit / @GDforEmployers — Ben Eubanks (@beneubanks) September 13, 2016 After talking about culture and the role of transparency, Katie threw out the quote above.

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Two Talent Metrics HR Should Know (and Why It’s Important)

ApplicantPro

As the lines between marketing and HR continue to blur, talent metrics begin to creep to the forefront of employment success. Having a well-developed employer brand plays just as crucial of a role at your organization as your company brand.

The candidate as customer

HR Times

Posted by Arthur Mazor and Bill Cleary on November 15, 2016. This leverage is making candidates more demanding of employers. A mishandled recruiting effort could well mean one less customer for your business. The new dynamics of talent acquisition.

Ratedly Employee-Review Monitoring Site Rates

HRExecutive

But the app — which he was good enough to demo for me — is so simple and straightforward, and the most logical next step for helping employers through the employee-review revolution, you’d think other vendors would be clamoring to partner with him or give him a run for his money.

Key Points from LinkedIn’s Global Recruiting Trends 2016 [Report]

TalentCulture

That’s why LinkedIn’s Global Recruiting Trends for 2016 , created by a panel of experts, is a fantastic guide for HR professionals and hiring managers. A lack of interest or awareness in the company brand was third at 31 percent. Brand Development for Effective Marketing and Recruiting.

A new operating model for talent acquisition

HR Times

Posted by Arthur Mazor and Bill Cleary on December 13, 2016. That means linking recruitment more closely to overall corporate strategy as well as promoting a smoother ride for candidates through the process. And that’s likely to be money well spent.

5 Tips To Hire Right The First Time

TalentCulture

HR lesson for 2016: Pay attention. The first real portal into an employer brand is the recruiting and hiring process. Consider the employer brand. Which means keeping not only a positive image, but also the reality of your employer brand well-scrubbed.

Analytics Must Be HR’s Top Priority To Be Strategic

Visier

And that approach served HR executives well. A 2016 survey of CEOs by the prestigious Conference Board revealed that the #1 business challenge facing corporations (for the second year in a row) is how we manage our Human Capital.

9 Experts Share the Best Hiring Advice They Learned in 2016

Entelo

It’s also changed my thinking from emphasizing employer brand to job brand. This reminds me how essential it is to be well-researched before an initial phone call with a sourced candidate. And that's why employer brand is so critical.".

Quality of Hire Means Something, Here’s Why

Ceridian

About four in 10 of nearly 4,000 corporate talent acquisition managers from 40 countries agreed that quality of hire is the most valuable metric for performance, although that is a dip from the 44% who said so in 2014. Build your brand.

What’s in Store for HR in 2016?

Jeff Waldman

I’m sure you’ve read a couple dozen articles about what’s going to happen in 2016 in the wonderful world of HR. Head on over to Google and type, “Top HR Trends 2016” and you’ll get pages upon pages of content to peruse through. One of the top ones is from workplace/leadership expert (I thought he did personal branding… perhaps 3 careers ago he did!),

A new operating model for talent acquisition

HR Times

Posted by Arthur Mazor and Bill Cleary on December 13, 2016. That means linking recruitment more closely to overall corporate strategy as well as promoting a smoother ride for candidates through the process. And that’s likely to be money well spent. Instead of transactional applicant tracking systems, companies are developing resource-rich interfaces that sell the company as well as the job.

How Do You Improve Your Candidate Experience? Look At Your Data

Visier

Enough bad experiences can negatively impact your employer brand and make it difficult to attract great talent to your organization. Leave it too long and it can hurt your employer brand or worse sales. This usually works out well, because they become invested.

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The 4 C’s of Quality of Hire

Visier

Consistency is at the core of a strong employment brand. Consistent, positive processes also play a role in building or protecting your reputation as an employer. Recommended Read: Measure for Measure: The Evolution of Recruiting Metrics ].

Why Talent Acquisition Should Own Recruitment Marketing

TalentCulture

The most successful recruiters and talent acquisition leaders have embraced the entire world of marketing, from tactics to metrics. And let’s be honest, the best employer brand often wins the race. With the support of executives and current employees, as well.).

15 New Roles for the Future of Human Resources

EmployeeConnect

Establishing a compelling communication and marketing strategy plan that amplifies your employer brand is your strong point. The Curator defines the employer brand in distinctive traits that together compose the organisational culture.

Cracking the Boston Talent Market: Hiring Tips from HubSpot, Wayfair, and TripAdvisor

Entelo

Candidates are often more familiar with companies as brands, not employers. Where does the disconnect lie between connecting employers with potential employees? Inbound recruiting, engagement, and employment branding – these three are closely interconnected.

Innovative HR and Why Technology Innovators Can’t Survive Without It

Visier

90% of technology CEOs are confident about their revenue growth in 2016 , according to PWC’s 19th Annual Global CEO Survey. When companies fail to improve in these areas, it doesn’t just affect their workers — it jeopardizes business results as well.

The Impact of Candidate Conversations with Hubspot’s Director of Recruiting

Entelo

Given HubSpot’s own focus on groundbreaking marketing and sales technology, it’s no surprise their talent acquisition team employs an innovative approach to recruiting that helps them unearth and attract the best candidates for their teams. Recruiting employer brand recruiting podcast

Hire a Marketer for Your HR Department

TalentCulture

For example, consider how well HR and marketing work together. When you think about the fact that HR handles recruitment and, as part of that, is becoming more focused on managing the employer brand—hiring a marketer to join your HR team makes sense.

Key Points From LinkedIn’s Global Recruiting Trends 2016 [REPORT]

SAP Innovation

That’s why LinkedIn’s Global Recruiting Trends for 2016 , created by a panel of experts, is a fantastic guide for HR professionals and hiring managers. A lack of interest or awareness in the company brand was third at 31 percent. This suggests that SMBs are shifting toward employee satisfaction as a valuable metric. A happier employee will show better performance, and that’s important to both employee and employer. .

How Workforce Analytics Helps Prevent Another Bad Hire

Visier

A bad hire can cost as high as five times the annual salary for that role — not just from the turnover, but also lower productivity, a damaged employer brand, lower employee engagement, and higher manager time spent on mitigating underperformance.

12 Marketing Trends Every Top Brand Needs To Know In 2016

SAP Innovation

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. According to Andreas von der Heydt , a senior executive at Amazon, these are the top 12 trends marketers need to know to build a stronger brand in 2016: 1. Regardless of the channels your brand is on, you need the right metrics to define and measure ROI and success.

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7 Ways to Make the Shift From HR Pro to HR Leader

EmployeeConnect

Talking ‘human capital’ and ‘performance’ has become fashionable in the hope of creating the perfect employer formula that will make their organisation stand out. HR becomes the engineer of the employer brand and markets its offer on mobile and social platforms. Monitoring what’s new will allow HR leaders to align opportunities with their business, client and supplier needs, as well as their processes.

27 Actionable Insights & Resources for Employee Lifecycle Management

EmployeeConnect

Testing new strategies as well as using proven methods. Establishing your employer branding strategy is the first step to creating a thought after profile that prospective candidates will be attracted to. That’s why you should focus on the top 7 recruitment metrics that matter.

The Importance of Diversity and Inclusion On Employee Engagement

Achievers

The list goes on – the point is, engagement is dependent on a number of different factors and different factors impact engagement differently on an individual level, as well as a on a generational, geographic, industry-based, income or educational level. By: Jeff Waldman.

5 Ways To Grow Employee Brand Advocates

SuccessFactors

It’s a summer of synergy: viral is the new normal, everyone is a brand (whether they know it or not), and smart organizations are turning to employee advocacy. This vibrant interconnection between employers and employees is enabled by the new order of social media, among other forces. A global study of some 2,300 employees (ages 18–65) found that 50% of employees shared something on social media about their employer.

[New Report] How to Make a Business Case for Social Recognition

Globoforce

It’s packed with the latest industry studies and statistics that show the proven links between social recognition and quantifiable business metrics. 66% of HR professionals say values-based recognition help them build a stronger employer brand.

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4 Guidelines for Optimal Job Application Conversion Rates

ExactHire HR Trends

However, know that the very best candidates always have options, so even in a seller’s…ahem…employer’s market, top talent still won’t fill out your 50-question job application. And, remember to consider how the applicant might feel while completing your employment application.

27 Actionable Insights & Resources for Employee Lifecycle Management

EmployeeConnect

Testing new strategies as well as using proven methods. Establishing your employer branding strategy is the first step to creating a thought after profile that prospective candidates will be attracted to. That’s why you should focus on the top 7 recruitment metrics that matter.

Why Your Employee Engagement Is Poor (Hint: Your Marketing Sucks)

SuccessFactors

We have improved applications to better gauge and measure how employees are feeling, annual surveys that try to pinpoint employee unrest, and new perks and rewards that aim to get our employees more connected to their employer, but the engagement number remains stagnant. Millennial workers want to feel that their employer has a purpose that is bigger than profit, and millennial workers want to feel that their employers are empathetic with the values that workers hold dear.