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What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated HR

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? What is an employer brand? What is the ROI of an employer brand?

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How to Strengthen Culture and Build Your Employer Brand in Remote and Hybrid Work Environments

Blu Ivy Group

As a professional who has worked remotely since 2017, I know the importance of in-person connections better than most. The energy and passion from my colleagues, prospects, and clients helps drive personal pursuit to make the world of work a more human-focused place.

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What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. Recruitment marketing is the tactics and strategies associated with promoting that identity to candidates in order to attract talent. What is employer brand?

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Investing in Recruitment Marketing?

China Gorman

“Over 70% of companies are planning to invest in solutions with recruitment marketing capabilities over the next 12 months.”. This is one of the opening quotes in Aptitude Research ’s Recruitment Marketing Index 2017 , a comprehensive review of the world of recruitment marketing. It’s fascinating.

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Your Employer Brand Playbook: 2017

exaqueo

Why should your employer brand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employer brand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion.

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How to Make Your Job Descriptions Google and Job Board-Friendly

Hireology

Employers face added hiring challenges keeping up with ever-changing search and job board algorithms. As search algorithms and job board posting policies continue to evolve, your team needs to take a strategic, proactive approach to recruitment marketing – or risk losing prospective applicants to other opportunities.

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Talent Acquisition Tech Is Evolving

TalentCulture

. “In five years, what we consider to be an ATS [applicant tracking system] now will no longer exist in talent acquisition,” Sackett told attendees at CareerBuilder’s Empower 2017, a conference for recruiting professionals held by the recruiting software company. “Think about it: What’s your No.1