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Culture by Design: Building a Magnetic Employer Brand with ATB

Blu Ivy Group

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.

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What Is Human Resources?

Analytics in HR

They maximize employee capabilities that will help drive organizational success by identifying the skills gaps, creating L&D programs, and implementing performance management systems. Human Resources Management (HRM) is a systematic approach to managing the company’s workforce to help meet organizational goals.

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How HR Can Create a Comprehensive Talent Strategy

Analytics in HR

The best talent strategies help the organization meet its goals, create a competitive edge, and meet the career development aspirations of present and future talent. It’s a strategic data-based approach to workforce planning that allows you to focus on internal mobility, flexibility and diversity.

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This game developer CHRO has found a winning talent strategy

HRExecutive

When CEO Frank Gibeau joined the company in 2016, he refocused Zynga on driving success with talent and culture , which set the wheels in motion for the company to head on a “different trajectory”—and that, coupled with turning around employer branding, became Ryan’s mission. See also: Your culture has changed.

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Should CHRO’s focus on Employer Brand or Employee Experience?

Blu Ivy Group

Although they are unique terms with their own definitions , the relationship between Employer Branding and Employee Experience a re often misused or misunderstood. An Employer Brand is traditionally considered the perception by talent (internally and externally), of working in your organization.

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Should CHRO’s focus on Employer Brand or Employee Experience?

Blu Ivy Group

Although they are unique terms with their own definitions , the relationship between Employer Branding and Employee Experience a re often misused or misunderstood. An Employer Brand is traditionally considered the perception by talent (internally and externally), of working in your organization.