What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps
Lusha
JULY 17, 2024
Shared Metrics: Define key performance indicators (KPIs) that both teams agree on. Solutions Choose the Right Metrics: Instead of focusing solely on vanity metrics like website traffic or social media likes, track metrics that directly correlate with your ABM goals. What information do they need at each stage?
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