Why Being Data-Driven Isn’t Enough
NOVEMBER 5, 2019
Over the last two decades, we’ve seen almost all corporate functions infuse analytics into their businesses. Even the most qualitative departments, such as Marketing, moved from “art” to “science” through the use of data. . Indeed, the “art” of modern business is that everything can be quantified and measured, and data is now the single most important type of capital that an enterprise can own.
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