The 5 Most Critical Metrics for Account-Based Marketing
Aberdeen HCM Essentials
AUGUST 6, 2019
Embracing account-based marketing means focusing less on the traditional marketer’s favorite key metric—leads. As such, your top priorities will no longer be metrics like clickthrough rates, cost per lead, and cost per impression. Rather than trying to force lead gen metrics to fit your ABM strategy, reevaluate your approach to measurement so that it fits your new goals. But are you finding more success with personalized eBooks as opposed to a webinar-based approach?