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23 market research thought leaders to follow on Twitter

Qualtrics HR

Without data and market research , you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. These market research professionals bring you the latest news and thought-leadership so you can stay on top of your research game.

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How market research platforms are redefining research agencies

Qualtrics HR

Market research agencies no longer have to choose between driving ROI for clients or driving ROI for themselves. There’s a widening gulf between old research agencies modeled on the past and new market research service agencies modeled on the future. New agencies automate research with pre-made projects.

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2022 Was Another Record Year for HR Tech: See 20+ M&A Activities that Shaped the Market

Lighthouse

When you juxtapose that with the fact that 2021 was the biggest year ever for the HR technology market in terms of investment, we just couldn’t go without sharing the biggest pieces of the last 12 months and highlighting a few of the notable 2022 transactions for their specific value. Read our analysis of the early announcement here.

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Why Market Research Matters In Business

New to HR

The post Why Market Research Matters In Business appeared first on New To HR. There are many things that need to become priorities when you run a business – many things that you might already have considered, as well.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Greg Amorose Joins Qualigence International as Director of Professional Services

Qualigence Blog

With over 15 years of experience in the research, sourcing, and recruiting domain, Greg brings a wealth of knowledge and expertise, particularly in the agency and corporate sectors. We are confident that Greg will be crucial to our continued success and growth in these important markets.” His brief tenure at Chewy as a Sr.

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Best Practices and Strategies for Conducting Market Research in 2024

Xoxoday

In today's fast-paced business landscape, understanding your target market is like having a compass in uncharted territory. Market research, which can be called the cornerstone of strategic decision-making, then becomes more critical than ever.  It's the research you conduct directly or have someone do it for you.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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How temporary staffing is helping businesses navigate the disruption of Covid-19

Drawing upon expert industry research, unique Syft datasets and Indeed’s unrivalled job market data – we study the temporary staffing market pre, during and post Covid-19.

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HR Top Tips: 5 Keys to Gaining Momentum with Internal Career Mobility

Speaker: Matthew Daniel, Principal of Talent Strategy and Mobility at Guild Education

At the intersection of "The Great Resignation," a tight labor market, and skills shortages, companies are increasingly turning to career mobility to show their employees that there are internal opportunities for growth.