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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

Shared Metrics: Define key performance indicators (KPIs) that both teams agree on. Solutions Choose the Right Metrics: Instead of focusing solely on vanity metrics like website traffic or social media likes, track metrics that directly correlate with your ABM goals. What information do they need at each stage?

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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

Demand generation and lead generation are not interchangeable; they are distinct yet complementary approaches, each with its own set of goals, tactics, and metrics. Metrics: How do you measure the success of each approach? It all comes down to measuring the right metrics. Goals: What are the unique objectives of each strategy?

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How to use AI recruitment tools to source passive candidates

Workable

Using AI tools streamlines the process by automating repetitive tasks, personalizing outreach communication, and using analytics to improve the accuracy of candidate searches. You can use AI to source industry news, blog posts, and white papers relevant to candidate interests and share them with them at relevant intervals.

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Grow Your Staffing Agency: Mastering Client Acquisition

COATS Staffing Software

Create valuable content, such as blog posts (the top 5 mistakes companies make when hiring,) case studies (how Ace increased retention by 40%,) and white papers, that demonstrate your expertise and address the needs of your target clients. Lead generation metrics reveal the effectiveness of your lead magnets and outreach efforts.

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What is Outbound Sales? Strategies and Tips for Reps

Lusha

Value-driven content: Share relevant articles, case studies, or white papers that demonstrate your expertise and provide solutions to their pain points. Key Metrics to Track: Conversion rates: These show the percentage of leads that become paying customers. Active listening: Pay close attention to their feedback and concerns.

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The Ultimate Guide to Employer Branding for Staffing Agencies

Linkedin Talent Blog

Alicia at ALKU highlights the importance of using analytics to understand how different audiences discover your agency. Share content such as blog posts, white papers, case studies, and industry insights to position your agency as a thought leader in your field. Data is also a powerful tool to refine your messaging.

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The Loyalty Algorithm: Predicting and Preventing Turnover with Data

HR C-Suite

Enter the Loyalty Algorithm : a data-driven approach using predictive analytics to spot flight risks early and intervene with precision. Predictive analytics, fueled by AI and machine learning, is transforming HR from reactive to proactive. Why Turnover Is a Ticking Time Bomb Turnover isn’t just a headache—it’s a costly crisis.