Transforming Sales with Account-Based Selling
Lusha
JULY 4, 2023
Account-based selling is your laser-focused strategy for those very specific, high-value accounts. Account-based selling (ABS) is a sales process that focuses the team’s efforts on a select number of high-potential and high-value accounts. And for good reason: these two factors, high-potential and high-value, are highly related.
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