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The Average B2B Lead Conversion Rates: B2B Benchmarks for 2023

Lusha

When starting a project, attacking a new marketing channel, planning a campaign, or even just checking you’re still on the right track, you need to be aware of some key B2B benchmarks for your industry. Don’t get too focused on the lead conversion rate by industry. Sure, C’s get degrees. Wait, that is a lot of pressure!

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ACA Signups for Open Enrollment Hit Record Highs

ACA Times

Open enrollment for the 2022 plan year ends later this week but ACA signups are already hitting record new highs. The closest number of total signups was 12.7 What’s interesting is that some of the largest ACA signups are coming from states that have expanded Medicaid under the ACA. Get your ACA Vitals to find out.

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Sales Calls From Hell: True Stories of Calls Gone Wrong

Lusha

Grab a cup of coffee (or something stronger) and get ready to commiserate. Thawing out a voicemail brain freeze The story “Recently I started leaving a voicemail for a prospect when all intelligent life left my body. Because it’s all unfolding in real time, you get to build direct, instantaneous connections with your prospects.

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Sales Efficiency: How to Increase Sales Productivity and Spend More Time Selling

Lusha

The rest of the time gets eaten up by things like administrative tasks, tool management, data entry, and other non-selling activities. With all the other non-sales stuff getting in the way, productivity is bound to take a hit. It takes an average of eight touchpoints just to get an initial meeting. Case in point?

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Become a Sales MVP: Sales Lessons from the Sports World

Lusha

You could do this through things like: Setting daily call targets Rigorously tracking metrics Dedicated blocks for research and prospecting activities True grit The best athletes and salespeople show up and show out, even when the going gets tough. It takes grit to power through inevitable setbacks and rejections.

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8 Actually Helpful Tips to Beat Cold Call Anxiety

Lusha

It’s a hurdle every salesperson has to get over: learning how to cold call fearlessly. So let’s talk about some tips that will help you get over that cold call anxiety. Start early You know when you have that one big thing on your to-do list and keep putting it off, and the dread just keeps growing? Make your calls.

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How to Personalize Email Cadences

Lusha

Let’s start with what effective personalization isn’t. That means all you need to do to automate personalized emails is get real specific with your segmentation. How not to personalize emails Every sales blog says that personalization is extremely important, but it can be a tricky balance. The problem with this method?

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