Finding the Right Companies to Benchmark
MARCH 26, 2015
What companies should we benchmark ourselves against?”. Benchmarking is the process of comparing something (i.e. Whenever people suggested that we benchmark ourselves against this other airline, my vice president would always decline. The first criteria for selecting companies to benchmark is finding companies that have something you aspire to obtain. That being said, here are some things to consider when you’re looking for companies to benchmark.