10 Steps to an Intent-Driven White Paper Campaign
Aberdeen HCM Essentials
MARCH 21, 2019
As a marketer, I enjoy working on white paper campaigns. White papers are one of my favorite types of marketing collateral because they involve every aspect of content marketing. White papers can be used to: Strengthen your position as a thought leader; Present useful and persuasive research and information about your products and services; Generate leads. The post 10 Steps to an Intent-Driven White Paper Campaign appeared first on Aberdeen.