Keeping up With the Joneses: Corporate Style
MARCH 6, 2017
If you’re from outside the US and unfamiliar with the term, “keeping up with the Joneses” is a term that focuses on everyone’s desire to compare themselves with their peers, even when it’s emotionally unhealthy. Instead of focusing on our own strengths, we look at what others have or can do, and we want that instead. There’s a business version of this, and we’ve all been guilty of it at one point or another.
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